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Technology · head to head

Attio vs Storybook

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Storybook logo

Storybook

Technology

Build component driven UIs faster

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Storybook requires JavaScript framework knowledge for full utilization
  • They diverge on capability: Attio covers Custom data model, Storybook covers Component isolation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Storybook actually diverge.

Attributes where Attio and Storybook differ
AttributeAttioStorybook
Pricing modelfreemiumUnknown
PlatformsWeb, Ios, Android, ApiWeb, React Native, iOS, Android, Flutter
Founded20212017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Storybook

  • Component isolation
  • Interactive development
  • Visual testing
  • Documentation generation
  • Accessibility testing
  • Interaction testing
  • Addons ecosystem
  • Hot module reloading

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Storybook
  • Customer managementnot Storybook
  • Deal trackingnot Storybook
  • Investor relationsnot Storybook
  • Partnership managementnot Storybook

Storybook

  • Component developmentnot Attio
  • Design system documentationnot Attio
  • Visual regression testingnot Attio
  • UI component showcasenot Attio
  • Team collaborationnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Storybook

  • Requires JavaScript framework knowledge for full utilization
  • Limited native support for non-web platforms compared to specialized tools

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Storybook

Free

No published plan breakdown. See the Storybook review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Storybook if

  • You need component isolation.
  • You want to start without paying.
  • You work on Web, React Native, iOS, Android, Flutter.
  • You also want interactive development.
Storybook review

Questions people ask

Is Attio or Storybook better?
Neither clearly leads. Attio starts at Free and Storybook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Storybook?
Attio starts at Free and Storybook at Free.
Does Attio or Storybook run on more platforms?
Attio runs on Web, Ios, Android, Api. Storybook runs on Web, React Native, iOS, Android, Flutter.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Storybook is typically brought in for.
What can Attio do that Storybook cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Storybook covers Component isolation, Interactive development, Visual testing, Documentation generation.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Storybook: Is Storybook free and open source?

Yes, Storybook is completely free and open source with source code hosted on GitHub. It has 2,282 contributors and approximately 83.58 million monthly installations.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Storybook: What frameworks does Storybook support?

Storybook integrates with React, Vue, Angular, Svelte, and has been extended to support React Native, Android, iOS, and Flutter for mobile development.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Storybook: What are the main capabilities of Storybook?

Storybook enables component development in isolation, interaction testing, visual testing, documentation, and sharing components with designers and stakeholders.

Source
Storybook: How is Storybook maintained?

Storybook is maintained by a community of 2,282 contributors. It originated from a startup called Kadira, was handed to the community in 2017, and has been community-driven since Storybook 3.0.

Source
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