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Technology · head to head

Attio vs Census

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Census logo

Census

Automation Integration

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Census census domain permanently redirects to Fivetran (301 redirect)
  • They diverge on capability: Attio covers Custom data model, Census covers Reverse ETL.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Census actually diverge.

Attributes where Attio and Census differ
AttributeAttioCensus
Pricing modelfreemiumusage-based
PlatformsWeb, Ios, Android, ApiWeb, Api
CategoryTechnologyAutomation Integration
Founded20212020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Census
  • Customer managementnot Census
  • Deal trackingnot Census
  • Investor relationsnot Census
  • Partnership managementnot Census

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Census

  • Census domain permanently redirects to Fivetran (301 redirect)
  • Exact per-tier pricing not listed; customers directed to contact sales or request quotes
  • Annual contracts offer up to 22% savings but discount terms not detailed
  • Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Census

Free
  • FreeFree
    • 500,000 monthly active rows (MAR) for connections
    • 3,500 MAR for activations
    • 5,000 monthly model runs (MMR) for transformations
  • Standard$null/month
    • Usage-based pricing for connections, transformations, activations
  • Enterprise$null/month
    • Greater flexibility and control
    • Custom pricing

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Questions people ask

Is Attio or Census better?
Neither clearly leads. Attio starts at Free and Census at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Census?
Attio starts at Free and Census at Free.
Does Attio or Census run on more platforms?
Attio runs on Web, Ios, Android, Api. Census runs on Web, Api.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Census is typically brought in for.
What can Attio do that Census cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Census: What happened to Census.com?

Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Census: How much does Fivetran (formerly Census) cost?

Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Census: Do Fivetran/Census offer discounts for annual commitments?

Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.

Source
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