Softwr

Marketing & Analytics · head to head

Google Optimize vs Notion

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Notion logo

Notion

Technology

All-in-one workspace for notes, tasks, wikis, and databases

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Notion free plan limited to 1,000 blocks for 2+ member workspaces, restricting team usage
  • They diverge on capability: Google Optimize covers A/B testing, Notion covers Rich text editing with blocks.

Where they differ

Only the attributes on which Google Optimize and Notion actually diverge.

Attributes where Google Optimize and Notion differ
AttributeGoogle OptimizeNotion
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryMarketing & AnalyticsTechnology
Founded19982016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Notion

  • Rich text editing with blocks
  • Customizable databases
  • Kanban boards and calendars
  • Real-time collaboration
  • Template library
  • File attachments
  • Web clipper
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Notion
  • Personalising page content for defined audience segmentsnot Notion
  • Redirect tests between alternative landing page URLsnot Notion

Notion

  • Project managementnot Google Optimize
  • Knowledge base creationnot Google Optimize
  • Note-taking and documentationnot Google Optimize
  • Team collaborationnot Google Optimize
  • Content planningnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Notion

  • Free plan limited to 1,000 blocks for 2+ member workspaces, restricting team usage
  • Free tier only includes trial AI capabilities; full Notion AI requires paid plan
  • Page history limited to 7 days on free plan
  • Per-member pricing increases costs for teams compared to flat-rate competitors
  • Limited automation capabilities compared to dedicated workflow platforms

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Notion

Free
  • FreeFree
    • 1000 block limit (2+ members)
    • 7-day page history
    • 5MB file upload cap
  • Plus$10/month
    • Unlimited blocks
    • 30-day page history
    • Unlimited file uploads
  • Business$20/month
    • All Plus features
    • Notion Agent
    • AI Meeting Notes
  • Enterprise$null/custom
    • All Business features
    • Advanced controls
    • Audit logs

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Notion if

  • You need rich text editing with blocks.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want customizable databases.
Notion review

Questions people ask

Is Google Optimize or Notion better?
Neither clearly leads. Google Optimize starts at Free and Notion at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Notion?
Google Optimize starts at Free and Notion at Free.
Does Google Optimize or Notion run on more platforms?
Google Optimize runs on Web. Notion runs on Web, iOS, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Notion is typically brought in for.
What can Google Optimize do that Notion cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Notion covers Rich text editing with blocks, Customizable databases, Kanban boards and calendars, Real-time collaboration.

Answered from the vendors’ own pages

Notion: What are Notion's pricing tiers?

Notion offers four plans: Free ($0/member/month), Plus ($10/member/month), Business ($20/member/month recommended), and Enterprise (custom pricing). All paid plans include Notion AI and identical features with no per-feature charges.

Source
Notion: What is included in Notion's free plan?

The free plan includes databases with limited collaborative blocks, trial AI capabilities, basic forms, basic sites, Notion Calendar, and file uploads. For workspaces with 2+ members, there is a 1,000-block limit.

Source
Notion: How much does Notion AI cost?

Notion AI is included with Plus ($10/mo), Business ($20/mo), and Enterprise plans. Free and Plus plans include limited AI trial capabilities. Custom Agents cost $10 per 1,000 monthly credits after free trial.

Source
Notion: Can guests access Notion workspaces without payment?

Yes. Guests are free of charge on all plans including the free tier. Free tier allows 10 guests; paid plans include unlimited guests. Guests can only access individual pages they are invited to.

Source
Notion: Does Notion integrate with other apps?

Yes. Notion integrates with 100+ third-party apps including Slack, Google Drive, GitHub, Google Calendar, Trello, Jira, Zapier, and many others. Native integrations are available plus additional connections via Zapier.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Optimize

More on Notion

Keep looking

Other head to heads