Software · head to head
Google Optimize vs Greenhouse
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Greenhouse core plan lacks talent discovery and contact lookups
- They diverge on capability: Google Optimize covers A/B testing, Greenhouse covers Applicant tracking.
Where they differ
Only the attributes on which Google Optimize and Greenhouse actually diverge.
| Attribute | Google Optimize | Greenhouse |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | quote |
| Free tier | Yes | No |
| Platforms | Web | Web, Ios, Android, Api |
| Founded | 1998 | 2012 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- Cloud deployment
Only in Greenhouse
- Applicant tracking
- Interview scheduling
- Scorecard system
- Job board posting
- Candidate CRM
- Reporting & analytics
- Offer management
- EEO compliance
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Greenhouse
- Personalising page content for defined audience segmentsnot Greenhouse
- Redirect tests between alternative landing page URLsnot Greenhouse
Greenhouse
- Applicant tracking system for structured hiringnot Google Optimize
- AI-powered interview notetaking and sourcingnot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Greenhouse
- Core plan lacks talent discovery and contact lookups
- Core plan lacks email automation and applicant texting
- Plus plan lacks resume anonymisation and application limits
- Plus plan lacks audit logging and developer tools
- Pricing customised by hiring volume and company size, not published
- Only Pro tier offers audit logs and developer sandbox
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Greenhouse
On requestNo published plan breakdown. See the Greenhouse review.
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Choose Greenhouse if
- You need applicant tracking.
- You work on Web, Ios, Android, Api.
- You also want interview scheduling.
Questions people ask
- Is Google Optimize or Greenhouse better?
- Neither clearly leads. Google Optimize starts at Free and Greenhouse at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or Greenhouse?
- Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Greenhouse.
- Does Google Optimize or Greenhouse run on more platforms?
- Google Optimize runs on Web. Greenhouse runs on Web, Ios, Android, Api.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. Greenhouse starts at On request.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Greenhouse is typically brought in for.
- What can Google Optimize do that Greenhouse cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Greenhouse covers Applicant tracking, Interview scheduling, Scorecard system, Job board posting.
Related pages
More on Google Optimize
Keep looking
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- Greenhouse vs Sketch
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- Greenhouse vs Coda
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