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Software · head to head

Google Optimize vs Greenhouse

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Greenhouse logo

Greenhouse

Software

Hiring software for growing companies

From
On request
Rated
-

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Greenhouse core plan lacks talent discovery and contact lookups
  • They diverge on capability: Google Optimize covers A/B testing, Greenhouse covers Applicant tracking.

Where they differ

Only the attributes on which Google Optimize and Greenhouse actually diverge.

Attributes where Google Optimize and Greenhouse differ
AttributeGoogle OptimizeGreenhouse
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded19982012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Greenhouse

  • Applicant tracking
  • Interview scheduling
  • Scorecard system
  • Job board posting
  • Candidate CRM
  • Reporting & analytics
  • Offer management
  • EEO compliance

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Greenhouse
  • Personalising page content for defined audience segmentsnot Greenhouse
  • Redirect tests between alternative landing page URLsnot Greenhouse

Greenhouse

  • Applicant tracking system for structured hiringnot Google Optimize
  • AI-powered interview notetaking and sourcingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Greenhouse

  • Core plan lacks talent discovery and contact lookups
  • Core plan lacks email automation and applicant texting
  • Plus plan lacks resume anonymisation and application limits
  • Plus plan lacks audit logging and developer tools
  • Pricing customised by hiring volume and company size, not published
  • Only Pro tier offers audit logs and developer sandbox

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Greenhouse

On request

No published plan breakdown. See the Greenhouse review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose Greenhouse if

  • You need applicant tracking.
  • You work on Web, Ios, Android, Api.
  • You also want interview scheduling.

Questions people ask

Is Google Optimize or Greenhouse better?
Neither clearly leads. Google Optimize starts at Free and Greenhouse at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Greenhouse?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Greenhouse.
Does Google Optimize or Greenhouse run on more platforms?
Google Optimize runs on Web. Greenhouse runs on Web, Ios, Android, Api.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Greenhouse starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Greenhouse is typically brought in for.
What can Google Optimize do that Greenhouse cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Greenhouse covers Applicant tracking, Interview scheduling, Scorecard system, Job board posting.

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