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Marketing & Analytics · head to head

Google Optimize vs Monday.com

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Monday.com logo

Monday.com

Technology

A platform built for a new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Monday.com expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • They diverge on capability: Google Optimize covers A/B testing, Monday.com covers Customizable workflows.

Where they differ

Only the attributes on which Google Optimize and Monday.com actually diverge.

Attributes where Google Optimize and Monday.com differ
AttributeGoogle OptimizeMonday.com
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryMarketing & AnalyticsTechnology
Founded19982012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Monday.com

  • Customizable workflows
  • Multiple views (Kanban, Gantt, Calendar)
  • Automation engine
  • Real-time collaboration
  • Mobile apps
  • Forms
  • Dashboards
  • Workload management

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Monday.com
  • Personalising page content for defined audience segmentsnot Monday.com
  • Redirect tests between alternative landing page URLsnot Monday.com

Monday.com

  • Project managementnot Google Optimize
  • Sales CRMnot Google Optimize
  • Marketing campaignsnot Google Optimize
  • HR processesnot Google Optimize
  • IT ticketingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Monday.com

  • Expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • Limited free plan with only 2 users and 3 boards
  • Mobile app provides reduced functionality compared to web version
  • Email CC/BCC limitations for looping in stakeholders without full board access
  • WorkForms can only create new items, not update existing ones

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Monday.com

Free

No published plan breakdown. See the Monday.com review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Monday.com if

  • You need customizable workflows.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want multiple views (kanban, gantt, calendar).
Monday.com review

Questions people ask

Is Google Optimize or Monday.com better?
Neither clearly leads. Google Optimize starts at Free and Monday.com at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Monday.com?
Google Optimize starts at Free and Monday.com at Free.
Does Google Optimize or Monday.com run on more platforms?
Google Optimize runs on Web. Monday.com runs on Web, iOS, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Monday.com is typically brought in for.
What can Google Optimize do that Monday.com cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Monday.com covers Customizable workflows, Multiple views (Kanban, Gantt, Calendar), Automation engine, Real-time collaboration.

Answered from the vendors’ own pages

Monday.com: Does Monday.com have a free plan?

Yes, Monday.com offers a free plan limited to 2 users and 3 boards. Paid plans start at around $9 per seat per month and require a minimum of 3 seats.

Source
Monday.com: Can I use Monday.com on mobile?

Monday.com is available on iOS and Android, but the mobile app lacks the full depth of the desktop version, making complex board management more difficult on the go.

Source
Monday.com: Does Monday.com support offline work?

Monday.com is primarily a cloud-based platform and does not have robust offline capabilities. You need an internet connection to access and edit boards.

Source
Monday.com: What is Monday.com's pricing based on?

Pricing is based on the number of seats and which product module you choose (Work Management, Sales CRM, Dev, or Service). Each module has different features and pricing.

Source
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Related pages

More on Google Optimize

More on Monday.com

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