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Datadog vs Google Optimize

Datadog logo

Datadog

Technology

Modern monitoring & security

From
$15/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Datadog consumption-based pricing model makes costs hard to predict and can scale quickly; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Datadog covers Infrastructure monitoring, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Datadog and Google Optimize actually diverge.

Attributes where Datadog and Google Optimize differ
AttributeDatadogGoogle Optimize
Starting price$15/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Linux, Windows, macOSWeb
CategoryTechnologyMarketing & Analytics
Founded20101998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datadog

  • Infrastructure monitoring
  • Application performance monitoring
  • Log management
  • Real user monitoring
  • Synthetic monitoring
  • Security monitoring
  • Network monitoring
  • Serverless monitoring

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Datadog

  • Infrastructure monitoringnot Google Optimize
  • Application performancenot Google Optimize
  • Security monitoringnot Google Optimize
  • Log analysisnot Google Optimize
  • Cloud monitoringnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Datadog
  • Personalising page content for defined audience segmentsnot Datadog
  • Redirect tests between alternative landing page URLsnot Datadog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datadog

  • Consumption-based pricing model makes costs hard to predict and can scale quickly
  • Add-on modules significantly increase costs: custom metrics, indexed spans, extended retention
  • No free tier for production monitoring
  • High costs for organizations with large amounts of log data or high-cardinality metrics

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Datadog

$15/month
  • Infrastructure Monitoring$15/month
    • Host monitoring
    • Basic dashboards
  • APM$31/month
    • Application performance monitoring
    • Trace collection
  • Log Management$0.1/gb
    • Log indexing
    • Search and filter

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Datadog if

  • You need infrastructure monitoring.
  • You work on Web, Linux, Windows, macOS.
  • You also want application performance monitoring.
Datadog review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Datadog or Google Optimize better?
Neither clearly leads. Datadog starts at $15/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datadog or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $15/month for Datadog and Free for Google Optimize.
Does Datadog or Google Optimize run on more platforms?
Datadog runs on Web, Linux, Windows, macOS. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Datadog starts at $15/month.
What is Datadog best used for?
Datadog is most often used for infrastructure monitoring, application performance, security monitoring, log analysis. Of those, infrastructure monitoring and application performance are not what Google Optimize is typically brought in for.
What can Datadog do that Google Optimize cannot?
Datadog covers Infrastructure monitoring, Application performance monitoring, Log management, Real user monitoring. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Answered from the vendors’ own pages

Datadog: How is Datadog pricing structured?

Datadog uses consumption-based pricing tied to data volume ingested, hosts monitored, and products enabled. Infrastructure Monitoring starts at $15/host/month, APM at $31/host/month, and Log Management at $0.10/GB for indexed logs.

Source
Datadog: Does Datadog offer a free tier?

Datadog offers a free trial but not a permanent free tier for production monitoring. Pricing begins with paid plans only.

Source
Datadog: What integrations does Datadog support?

Datadog offers 1000+ built-in integrations including AWS, Kubernetes, Docker, Azure, GCP, and most major cloud platforms and services.

Source
Datadog: Can Datadog monitor Kubernetes clusters?

Yes. The Datadog Agent runs as a DaemonSet to provide real-time visibility into pods, nodes, deployments, and control-plane health across major Kubernetes distributions including EKS, AKS, GKE, OpenShift, and others.

Source
Datadog: How can I reduce Datadog costs?

Datadog bills based on indexed logs, custom metrics, and high-cardinality tags. Costs can be unpredictable and may run 2-3x estimates. Prepaying annually can secure 5-15% discounts.

Source
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