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Events · head to head

Activity Messenger vs Luma

Activity Messenger logo

Activity Messenger

Events

Registrations, payments and communications for sports and leisure

From
$99/month
Rated
-
Full reviewWebsite
Luma logo

Luma

Events

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Activity Messenger entry pricing is 99 dollars a month, and online registration itself only appears on the 149 dollar Premium tier, so the cheapest plan is a communications tool rather than a registration one.; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Activity Messenger covers Online registration, Luma covers Event pages.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Activity Messenger and Luma actually diverge.

Attributes where Activity Messenger and Luma differ
AttributeActivity MessengerLuma
Starting price$99/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20192020

Identical on both: user rating (Not yet rated), category (Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Activity Messenger

  • Online registration
  • Digital waivers
  • Email and SMS automation
  • Memberships and ticketing
  • Staff management
  • Attendance tracking
  • Bulk certificates

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

What people use each for

The jobs each tool is most often brought in to do.

Activity Messenger

  • Running seasonal camp and class registrationsnot Luma
  • Collecting signed liability waivers digitallynot Luma
  • Managing memberships and recurring programmesnot Luma
  • Onboarding and timesheeting seasonal instructorsnot Luma
  • Email and SMS campaigns to a registrant listnot Luma

Luma

  • Event planningnot Activity Messenger
  • Ticket salesnot Activity Messenger
  • Attendee managementnot Activity Messenger
  • Virtual eventsnot Activity Messenger
  • Event marketingnot Activity Messenger

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Activity Messenger

  • Entry pricing is 99 dollars a month, and online registration itself only appears on the 149 dollar Premium tier, so the cheapest plan is a communications tool rather than a registration one.
  • Payment processing costs 2.9 percent plus 30 cents on cards with a 1 percent service fee on all methods, which is charged on top of the subscription.
  • Tiers are gated on email subscriber counts, so an organisation with a large mailing list and few registrations pays for the list.
  • Staff scheduling is listed as coming soon on the Pro tier rather than available.
  • The customer base and case studies are concentrated in North America, so a European organisation should check tax and payment handling before committing.

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Activity Messenger

$99/month
  • Light$99/month
    • Email marketing with Canva integration
    • Digital waivers and signatures
    • Surveys and forms
  • Premium$149/month
    • Online registration and camps and activities management
    • Staff management
    • Memberships and automations
  • Pro$229/month
    • Private lessons and bookings
    • Unlimited users
    • Fully white label
  • Enterprise$undefined/month
    • Custom pricing
    • Unlimited data storage
    • Fundraising for athletes

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Activity Messenger if

  • You need online registration.
  • You also want digital waivers.
Activity Messenger review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Activity Messenger or Luma better?
Neither clearly leads. Activity Messenger starts at $99/month and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Activity Messenger or Luma?
Luma has a free tier; the other does not. Paid plans start at $99/month for Activity Messenger and Free for Luma.
Does Activity Messenger or Luma run on more platforms?
Activity Messenger runs on Web. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Activity Messenger starts at $99/month.
What is Activity Messenger best used for?
Activity Messenger is most often used for running seasonal camp and class registrations, collecting signed liability waivers digitally, managing memberships and recurring programmes, onboarding and timesheeting seasonal instructors. Of those, running seasonal camp and class registrations and collecting signed liability waivers digitally are not what Luma is typically brought in for.
What can Activity Messenger do that Luma cannot?
Activity Messenger covers Online registration, Digital waivers, Email and SMS automation, Memberships and ticketing. Luma covers Event pages, Registration, Calendar sync, Ticketing.

Answered from the vendors’ own pages

Activity Messenger: What does Activity Messenger cost?

Light is $99 a month, Premium $149, Pro $229, and Enterprise is custom priced. A $10 pause plan is available for seasonal businesses for up to six months.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Activity Messenger: Are there transaction fees on top?

Yes. Credit card payments are 2.9 percent plus $0.30 per transaction, Interac and bank transfers are 1 percent plus $0.40, and a 1 percent service fee applies across all payment methods.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Activity Messenger: Which tier includes online registration?

Premium at $149 a month. The $99 Light tier covers email marketing, digital waivers, surveys and forms, but registration, camps and activities management, memberships and ticketing start at Premium.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Activity Messenger: Who is it built for?

Sports and leisure organisations: classes and camps, schools, federations, dance studios, gymnastics clubs, swim schools, soccer academies, tennis clubs, parks and recreation departments and sports associations.

Source
Activity Messenger: Who built it?

Founded in Montreal in 2019 by Martin Drapeau, Olivier Rousseau and Michael Shpigelman. Drapeau was previously CTO of Amilia, where he spent six years growing the company from 15 to 110 people.

Source
Activity Messenger: What does it integrate with?

Stripe for payments, Zoom for online sessions on the Premium tier and above, and Canva for email design.

Source
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