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Software · head to head

AB Tasty vs Things 3

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Things 3 logo

Things 3

Software

The award-winning personal task manager

From
$9.99/one-time
Rated
-

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Things 3 no team collaboration, task sharing, or task assignment features
  • They diverge on capability: AB Tasty covers A/B testing, Things 3 covers Today view.

Where they differ

Only the attributes on which AB Tasty and Things 3 actually diverge.

Attributes where AB Tasty and Things 3 differ
AttributeAB TastyThings 3
Starting price€500/month$9.99/one-time
Pricing modelquoteUnknown
PlatformsWebmacOS, iOS, iPadOS, watchOS, visionOS
Founded20112004

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Things 3

  • Today view
  • Projects and areas
  • Quick entry
  • Tags
  • Calendar integration
  • Apple Calendar
  • Siri
  • Shortcuts

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Things 3
  • Feature flagging and progressive rolloutsnot Things 3
  • Personalising content for identified and anonymous visitorsnot Things 3
  • Search, recommendations and merchandising for ecommercenot Things 3
  • Conversion optimisation experiments across channelsnot Things 3

Things 3

  • Schedulingnot AB Tasty
  • Appointment bookingnot AB Tasty
  • Time trackingnot AB Tasty
  • Resource managementnot AB Tasty
  • Team coordinationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Things 3

  • No team collaboration, task sharing, or task assignment features
  • Apple ecosystem only, with no Windows, Android, or web version
  • No third-party app integrations beyond Apple's ecosystem
  • Cannot attach files or images to tasks, only text notes
  • No time blocking or calendar integration for scheduling tasks into specific time slots

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Things 3

$9.99/one-time
  • iPhone/Watch$9.99/one-time
  • iPad$19.99/one-time
  • Mac$49.99/one-time

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Things 3 if

  • You need today view.
  • You work on macOS, iOS, iPadOS, watchOS, visionOS.
  • You also want projects and areas.

Questions people ask

Is AB Tasty or Things 3 better?
Neither clearly leads. AB Tasty starts at €500/month and Things 3 at $9.99/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Things 3?
AB Tasty starts at €500/month and Things 3 at $9.99/one-time.
Does AB Tasty or Things 3 run on more platforms?
AB Tasty runs on Web. Things 3 runs on macOS, iOS, iPadOS, watchOS, visionOS.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Things 3 is typically brought in for.
What can AB Tasty do that Things 3 cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Things 3 covers Today view, Projects and areas, Quick entry, Tags.

Answered from the vendors’ own pages

Things 3: Does Things 3 support team collaboration?

No. Things 3 is designed for individual use only with no task sharing, team workspaces, task assignment, or commenting features.

Source
Things 3: What platforms does Things 3 run on?

Things 3 is exclusive to Apple devices: macOS, iOS, iPadOS, watchOS, and visionOS. There is no Windows, Android, or web version.

Source
Things 3: How much does Things 3 cost?

Things 3 uses a one-time purchase model: $9.99 for iPhone/Watch, $19.99 for iPad, and $49.99 for Mac. Total cost for all platforms is approximately $80 with no subscription required.

Source
Things 3: Does Things 3 sync across devices?

Yes. Things Cloud keeps your to-dos in sync across all your Apple devices automatically. There is no extra cost for cloud synchronization.

Source
Things 3: Can you attach files or images to tasks in Things 3?

No. Things 3 does not support attachments. You can only add notes (text) to tasks.

Source

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