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Marketing & Analytics · head to head

Ruler Analytics vs Things 3

Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Things 3 logo

Things 3

Productivity

The award-winning personal task manager

From
$9.99/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Things 3 no team collaboration, task sharing, or task assignment features
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, Things 3 covers Today view.

Where they differ

Only the attributes on which Ruler Analytics and Things 3 actually diverge.

Attributes where Ruler Analytics and Things 3 differ
AttributeRuler AnalyticsThings 3
Starting price£299/month$9.99/one-time
PlatformsWebmacOS, iOS, iPadOS, watchOS, visionOS
CategoryMarketing & AnalyticsProductivity
Founded20122004

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Things 3

  • Today view
  • Projects and areas
  • Quick entry
  • Tags
  • Calendar integration
  • Apple Calendar
  • Siri
  • Shortcuts

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Things 3
  • ROI measurementnot Things 3
  • Lead trackingnot Things 3
  • Revenue attributionnot Things 3

Things 3

  • Schedulingnot Ruler Analytics
  • Appointment bookingnot Ruler Analytics
  • Time trackingnot Ruler Analytics
  • Resource managementnot Ruler Analytics
  • Team coordinationnot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Things 3

  • No team collaboration, task sharing, or task assignment features
  • Apple ecosystem only, with no Windows, Android, or web version
  • No third-party app integrations beyond Apple's ecosystem
  • Cannot attach files or images to tasks, only text notes
  • No time blocking or calendar integration for scheduling tasks into specific time slots

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Things 3

$9.99/one-time
  • iPhone/Watch$9.99/one-time
  • iPad$19.99/one-time
  • Mac$49.99/one-time

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Things 3 if

  • You need today view.
  • You work on macOS, iOS, iPadOS, watchOS, visionOS.
  • You also want projects and areas.
Things 3 review

Questions people ask

Is Ruler Analytics or Things 3 better?
Neither clearly leads. Ruler Analytics starts at £299/month and Things 3 at $9.99/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Things 3?
Ruler Analytics starts at £299/month and Things 3 at $9.99/one-time.
Does Ruler Analytics or Things 3 run on more platforms?
Ruler Analytics runs on Web. Things 3 runs on macOS, iOS, iPadOS, watchOS, visionOS.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Things 3 is typically brought in for.
What can Ruler Analytics do that Things 3 cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Things 3 covers Today view, Projects and areas, Quick entry, Tags.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Things 3: Does Things 3 support team collaboration?

No. Things 3 is designed for individual use only with no task sharing, team workspaces, task assignment, or commenting features.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Things 3: What platforms does Things 3 run on?

Things 3 is exclusive to Apple devices: macOS, iOS, iPadOS, watchOS, and visionOS. There is no Windows, Android, or web version.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Things 3: How much does Things 3 cost?

Things 3 uses a one-time purchase model: $9.99 for iPhone/Watch, $19.99 for iPad, and $49.99 for Mac. Total cost for all platforms is approximately $80 with no subscription required.

Source
Things 3: Does Things 3 sync across devices?

Yes. Things Cloud keeps your to-dos in sync across all your Apple devices automatically. There is no extra cost for cloud synchronization.

Source
Things 3: Can you attach files or images to tasks in Things 3?

No. Things 3 does not support attachments. You can only add notes (text) to tasks.

Source
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Related pages

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