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Software · head to head

AB Tasty vs Structured

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
S

Structured

Software

Visual daily planner for time blocking

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Structured has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Structured no monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • They diverge on capability: AB Tasty covers A/B testing, Structured covers Visual timeline.

Where they differ

Only the attributes on which AB Tasty and Structured actually diverge.

Attributes where AB Tasty and Structured differ
AttributeAB TastyStructured
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebiOS, iPadOS, macOS, Android, Web, Apple Watch
Founded20112020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Web support

Only in Structured

  • Visual timeline
  • Time blocking
  • Calendar integration
  • Widgets
  • Recurring tasks
  • Apple Calendar
  • Google Calendar
  • Apple Reminders

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Structured
  • Feature flagging and progressive rolloutsnot Structured
  • Personalising content for identified and anonymous visitorsnot Structured
  • Search, recommendations and merchandising for ecommercenot Structured
  • Conversion optimisation experiments across channelsnot Structured

Structured

  • Productivitynot AB Tasty
  • Collaborationnot AB Tasty
  • Task managementnot AB Tasty
  • Organizationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Structured

  • No monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • Cannot export to Excel, PDF, or other printable formats; only JSON export available on Apple devices
  • Calendar import requires Pro subscription (except on web where free import is available)
  • Android and web versions significantly lag behind iOS version in features and performance
  • One-way calendar sync only; cannot export Structured tasks back to Google Calendar or other external calendar apps

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Structured

Free
  • FreeFree
    • Timeline tasks and all-day tasks
    • Task subtasks and notes
    • Icons and color coding
  • Pro$null/month or year or lifetime
    • Structured AI for smart planning
    • Calendar and reminders import
    • Recurring tasks

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Structured if

  • You need visual timeline.
  • You want to start without paying.
  • You work on iOS, iPadOS, macOS, Android, Web, Apple Watch.
  • You also want time blocking.
Structured review

Questions people ask

Is AB Tasty or Structured better?
Neither clearly leads. AB Tasty starts at €500/month and Structured at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Structured?
Structured has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Structured.
Does AB Tasty or Structured run on more platforms?
AB Tasty runs on Web. Structured runs on iOS, iPadOS, macOS, Android, Web, Apple Watch.
Can I use Structured for free?
Yes. Structured has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Structured is typically brought in for.
What can AB Tasty do that Structured cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Structured covers Visual timeline, Time blocking, Calendar integration, Widgets. Both handle Cloud deployment.

Answered from the vendors’ own pages

Structured: Is Structured free to use?

Yes, Structured has a free tier that includes timeline tasks, all-day tasks, inbox tasks, subtasks, notes, icons, color coding, drag and drop, and calendar import on web (though calendar import requires Pro on iOS/Android). The app is free to download on iOS, Android, Mac, and web.

Source
Structured: What does Structured Pro cost and what features does it add?

Structured Pro is available as a monthly or yearly subscription, or as a one-time lifetime purchase for $99.99 USD. Pro adds Structured AI, calendar import and reminders import (on iOS/Android), recurring tasks, replan functionality, custom notifications, and custom color palettes.

Source
Structured: Can I import my Google Calendar into Structured?

Yes, Structured supports importing calendars from Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On iOS, it connects through Apple Calendar compatibility. On Android and web, you authenticate with your Google account and select which calendars to sync. This feature requires a Structured Pro subscription.

Source
Structured: Can I export my tasks from Structured and in what formats?

On Apple devices, you can export your data as a JSON file through Settings > About > Privacy & Permissions > Export Your Data. However, you cannot export tasks to external calendars, nor can you export to printable formats like Excel or PDF. Export is one-way only.

Source
Structured: Does Structured work across all my devices?

Yes, Structured syncs across iPhone, iPad, Mac, Apple Watch, and Android devices. However, users have reported that iCloud synchronization can be unreliable, and the Android and web versions have fewer features and slower performance compared to the iOS version.

Source
Structured: What calendar and reminder apps does Structured integrate with?

On iOS, Structured can import from Apple Calendar, Reminders, Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On Android and web, it supports Google Calendar. Structured can import events and reminders, but cannot export tasks back to external calendars.

Source
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