Softwr

Marketing & Analytics · head to head

AB Tasty vs Tana

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Tana logo

Tana

Productivity

The everything app for your personal workspace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tana has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Tana the free plan hosts only 5 meetings a month with AI transcripts and summaries
  • They diverge on capability: AB Tasty covers A/B testing, Tana covers Outliner interface.

Where they differ

Only the attributes on which AB Tasty and Tana actually diverge.

Attributes where AB Tasty and Tana differ
AttributeAB TastyTana
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Desktop
CategoryMarketing & AnalyticsProductivity
Founded20112020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Tana

  • Outliner interface
  • Supertags
  • Live queries
  • AI integration
  • Graph views
  • Email capture
  • API
  • Zapier

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Tana
  • Feature flagging and progressive rolloutsnot Tana
  • Personalising content for identified and anonymous visitorsnot Tana
  • Search, recommendations and merchandising for ecommercenot Tana
  • Conversion optimisation experiments across channelsnot Tana

Tana

  • Structured note taking with a graph based supertag data modelnot AB Tasty
  • Automatic meeting capture with AI transcripts and summariesnot AB Tasty
  • Turning notes into queryable structured databasesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Tana

  • The free plan hosts only 5 meetings a month with AI transcripts and summaries
  • The free plan connects only 1 calendar and allows 50 AI queries
  • Pro is $30 per user per month at standard price, with $20 shown as an early bird rate
  • Max is $120 per user per month at standard price, with $80 shown as an early bird rate
  • Integrations and full MCP require the Pro plan
  • Dedicated support and onboarding, and unlimited agents, skills and types, require the Max plan
  • The Business plan is custom priced, billed yearly and has no published rate
  • The free trial runs 30 days

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Tana

Free
  • FreeFree
    • Core features
    • Supertags
    • Searches
  • Pro$10/month
    • Advanced AI
    • Priority support
    • Extended history

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Tana if

  • You need outliner interface.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want supertags.
Tana review

Questions people ask

Is AB Tasty or Tana better?
Neither clearly leads. AB Tasty starts at €500/month and Tana at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Tana?
Tana has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Tana.
Does AB Tasty or Tana run on more platforms?
AB Tasty runs on Web. Tana runs on Web, Desktop.
Can I use Tana for free?
Yes. Tana has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Tana is typically brought in for.
What can AB Tasty do that Tana cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Tana covers Outliner interface, Supertags, Live queries, AI integration. Both handle Cloud deployment, Web support.
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