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Marketing & Analytics · head to head

AB Tasty vs Brain.fm

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Brain.fm logo

Brain.fm

Productivity

Scientifically-designed music to enhance focus and productivity

From
$14.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Brain.fm monthly plan at $14.99/month significantly more expensive per unit than annual plan ($8.33/month equivalent)
  • They diverge on capability: AB Tasty covers A/B testing, Brain.fm covers Neuroscience-designed music.

Where they differ

Only the attributes on which AB Tasty and Brain.fm actually diverge.

Attributes where AB Tasty and Brain.fm differ
AttributeAB TastyBrain.fm
Starting price€500/month$14.99/month
Pricing modelquotesubscription
PlatformsWebWeb, iOS, Android, Desktop
CategoryMarketing & AnalyticsProductivity
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Brain.fm

  • Neuroscience-designed music
  • Focus tracks
  • Relaxation tracks
  • Sleep tracks
  • Offline mode
  • Multiple genres
  • Cross-platform access
  • Ad-free experience

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Brain.fm
  • Feature flagging and progressive rolloutsnot Brain.fm
  • Personalising content for identified and anonymous visitorsnot Brain.fm
  • Search, recommendations and merchandising for ecommercenot Brain.fm
  • Conversion optimisation experiments across channelsnot Brain.fm

Brain.fm

  • Knowledge workers requiring focus audio for deep work blocksnot AB Tasty
  • ADHD individuals seeking neurologically-optimised audio for concentrationnot AB Tasty
  • Students preparing for exams with learning and meditation supportnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Brain.fm

  • Monthly plan at $14.99/month significantly more expensive per unit than annual plan ($8.33/month equivalent)
  • ADHD mode available only with active subscription; no trial access to specialised features
  • No offline mode documented; requires internet connectivity for audio delivery
  • Content library composition not published (proprietary vs. licensed music distinction unclear)

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Brain.fm

$14.99/month

No published plan breakdown. See the Brain.fm review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Brain.fm if

  • You need neuroscience-designed music.
  • You work on Web, iOS, Android, Desktop.
  • You also want focus tracks.
Brain.fm review

Questions people ask

Is AB Tasty or Brain.fm better?
Neither clearly leads. AB Tasty starts at €500/month and Brain.fm at $14.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Brain.fm?
AB Tasty starts at €500/month and Brain.fm at $14.99/month.
Does AB Tasty or Brain.fm run on more platforms?
AB Tasty runs on Web. Brain.fm runs on Web, iOS, Android, Desktop.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Brain.fm is typically brought in for.
What can AB Tasty do that Brain.fm cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Brain.fm covers Neuroscience-designed music, Focus tracks, Relaxation tracks, Sleep tracks.
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