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Marketing & Analytics · head to head

Attribution vs Flock

A

Attribution

Marketing & Analytics

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, Flock covers Team chat.

Where they differ

Only the attributes on which Attribution and Flock actually diverge.

Attributes where Attribution and Flock differ
AttributeAttributionFlock
Starting price$2000/monthFree
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Windows, Macos, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded20202014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Flock
  • ROI trackingnot Flock
  • Privacy-compliant trackingnot Flock
  • First-party datanot Flock

Flock

  • Team messaging with channels, direct messages and file sharingnot Attribution
  • Running polls, to-dos and reminders inside a chat workspacenot Attribution
  • Video conferencing and screen sharing for small teamsnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Questions people ask

Is Attribution or Flock better?
Neither clearly leads. Attribution starts at $2000/month and Flock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Flock?
Flock has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Flock.
Does Attribution or Flock run on more platforms?
Attribution runs on Web, Mobile, Api. Flock runs on Web, Windows, Macos, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Flock is typically brought in for.
What can Attribution do that Flock cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Flock covers Team chat, Channels, Threads, File sharing.
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