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8th Wall vs Unity AR Foundation

8th Wall logo

8th Wall

AR VR

WebAR platform for browser-based AR experiences

From
Free
Rated
-
Full reviewWebsite
Unity AR Foundation logo

Unity AR Foundation

AR VR

Unified AR development framework for Unity

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: 8th Wall platform shutdown as of February 2026, with hosted services ending; Unity AR Foundation requires platform-specific plugins (ARCore, ARKit) to actually implement AR features
  • They diverge on capability: 8th Wall covers SLAM tracking, Unity AR Foundation covers Plane detection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which 8th Wall and Unity AR Foundation actually diverge.

Attributes where 8th Wall and Unity AR Foundation differ
Attribute8th WallUnity AR Foundation
PlatformsWeb (WebXR), Mobile browsers, Open source (local deployment)iOS, Android, visionOS, HoloLens 2, Meta Quest, Unity Editor
Founded20162004

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (AR VR).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8th Wall

  • SLAM tracking
  • Image targets
  • Face effects
  • World tracking
  • Three.js
  • A-Frame
  • Babylon.js
  • PlayCanvas

Only in Unity AR Foundation

  • Plane detection
  • Image tracking
  • Face tracking
  • Point clouds
  • ARKit
  • ARCore
  • OpenXR
  • Magic Leap

Both cover

  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

8th Wall

  • VR Gaming
  • AR Marketing
  • Virtual Training
  • 3D Visualization
  • Immersive Experiences

Unity AR Foundation

  • VR Gaming
  • AR Marketing
  • Virtual Training
  • 3D Visualization
  • Immersive Experiences

Both are used for vr gaming, ar marketing, virtual training, 3d visualization, immersive experiences, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8th Wall

  • Platform shutdown as of February 2026, with hosted services ending
  • WebAR performance limitations compared to native app AR experiences
  • Requires internet connection for all AR experiences to function
  • Limited browser support; Firefox and Safari do not support WebXR on desktop and mobile

Unity AR Foundation

  • Requires platform-specific plugins (ARCore, ARKit) to actually implement AR features
  • Performance varies significantly by device, with battery drain and heat generation on mobile
  • Emulators cannot accurately test AR experiences due to missing camera and sensor data
  • No WebXR support for browser-based AR experiences
  • Occlusion features show lower performance at 25-40 FPS compared to other features at 40-60 FPS
  • Limited access to latest platform-specific features compared to native ARKit or ARCore

Pricing, plan by plan

8th Wall

Free

No published plan breakdown. See the 8th Wall review.

Unity AR Foundation

Free
  • Included with Unity PersonalFree
    • Free for individuals and small teams with under $200K revenue/funding
    • AR Foundation package included
    • Access to all core AR features
  • Included with Unity Pro$185/month
    • Professional tier licensing
    • AR Foundation package included
    • All core AR features plus Pro-level support

Which should you pick?

Choose 8th Wall if

  • You need slam tracking.
  • You want to start without paying.
  • You work on Web (WebXR), Mobile browsers, Open source (local deployment).
  • You also want image targets.
8th Wall review

Choose Unity AR Foundation if

  • You need plane detection.
  • You want to start without paying.
  • You work on iOS, Android, visionOS, HoloLens 2, Meta Quest, Unity Editor.
  • You also want image tracking.
Unity AR Foundation review

Questions people ask

Is 8th Wall or Unity AR Foundation better?
Neither clearly leads. 8th Wall starts at Free and Unity AR Foundation at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8th Wall or Unity AR Foundation?
8th Wall starts at Free and Unity AR Foundation at Free.
Does 8th Wall or Unity AR Foundation run on more platforms?
8th Wall runs on Web (WebXR), Mobile browsers, Open source (local deployment). Unity AR Foundation runs on iOS, Android, visionOS, HoloLens 2, Meta Quest, Unity Editor.
Can I use 8th Wall for free?
Both have a free tier, so you can try either at no cost before committing.
What is 8th Wall best used for?
8th Wall is most often used for vr gaming, ar marketing, virtual training, 3d visualization.
What can 8th Wall do that Unity AR Foundation cannot?
8th Wall covers SLAM tracking, Image targets, Face effects, World tracking. Unity AR Foundation covers Plane detection, Image tracking, Face tracking, Point clouds. Both handle Ios support, Android support.

Answered from the vendors’ own pages

8th Wall: What is 8th Wall and how does it work?

8th Wall was a WebAR platform enabling AR experiences in web browsers without native app installation. As of February 2026, it transitioned to open source at 8thwall.org with free MIT-licensed technology.

Source
Unity AR Foundation: Is Unity AR Foundation free?

Yes, AR Foundation is free and included with Unity. It is a package within the Unity engine, though you need a Unity license (available free for personal use with under $200K revenue).

Source
8th Wall: Is 8th Wall still available?

The paid hosted platform shut down February 28, 2026. The core technology was released as open source at 8thwall.org. Existing published projects remain online until February 28, 2027, when all hosted content will be permanently deleted.

Source
Unity AR Foundation: What platforms does AR Foundation support?

AR Foundation supports iOS (via ARKit), Android (via ARCore), visionOS, HoloLens 2 (via OpenXR), and Meta Quest (via OpenXR). Testing in the Unity Editor is available through XR Simulation.

Source
8th Wall: What licensing is available for 8th Wall?

8th Wall is now released under the MIT open source license at no cost for commercial use. Previously, commercial licensing started at $700 per month per project.

Source
Unity AR Foundation: Do I need additional plugins to use AR Foundation?

Yes. AR Foundation is an abstraction layer and requires platform-specific plugins: ARCore XR Plugin for Android and ARKit XR Plugin for iOS. These plugins implement actual AR features using native SDKs.

Source
Unity AR Foundation: Can I test AR experiences in the Unity Editor?

AR Foundation supports XR Simulation in the Editor for early testing, but accurate AR testing requires real devices because emulators cannot replicate camera and sensor data accurately.

Source
Unity AR Foundation: Does AR Foundation support web-based AR?

No, AR Foundation does not support WebXR. Unity has stated there are no current plans to add WebXR support to AR Foundation. Web AR requires alternative solutions like 8th Wall.

Source
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