Amazon Translatevs
Google Translate


Google Translate: If you want a recurring, non-expiring free monthly allowance rather than one limited to your first year

AWS machine translation API priced at $15 per million characters, with a 2 million character monthly free tier for the first 12 months
As of 1 September 2026, Amazon Translate is free to use. Amazon’s translation service undercuts Google’s standard rate at $15 per million characters and offers the largest free allowance of the three major cloud APIs, 2 million characters a month, but only for a customer’s first year on AWS. Softwr lists it under Translation. Amazon Translate is made by Amazon Web Services, Inc., available on Web.
Overview
Amazon Translate is a neural machine translation service available through the AWS console and SDKs, supporting text, real-time and batch document translation, and Active Custom Translation for improving output using customer-supplied parallel data. Unlike Google Translate or Microsoft Translator, there is no separate consumer-facing app or website; it exists entirely as infrastructure for developers to call from their own applications. On price, Amazon undercuts Google’s $20 per million character standard rate at $15 per million characters for standard text translation, and its free tier is the most generous of the three at 2 million characters per month, though that allowance only applies for the customer’s first 12 months on the service, after which standard pricing applies to all usage. Document translation of Office file formats costs double the standard rate at $30 per million characters, and Active Custom Translation, which uses customer data to steer output, costs $60 per million characters with its own separate limited-time free allowance. Buyers are AWS-native development teams who want translation billed and managed through the same console as their other infrastructure. The trade-off is that the generous free tier is time-limited to the first year, so a project’s translation costs jump materially in year two even with no change in usage, a fact that is easy to miss when budgeting a new integration around the attractive introductory numbers.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Amazon Translate.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.


Google Translate: If you want a recurring, non-expiring free monthly allowance rather than one limited to your first year


Microsoft Translator: If you want the lowest standard per-character rate among the three major cloud translation APIs
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Standard text translation
$15 /mo
Document translation (Office files)
$30 /mo
Real-time document translation
$15 /mo
Active Custom Translation
$60 /mo
Capabilities
Text translation API
Real-time and batch translation across 75+ languages, billed per character
Document translation
Translation of Office file formats (DOCX, PPTX, XLSX), billed at double the standard rate
Active Custom Translation
Output steering using customer-supplied parallel text, billed at a premium rate
Real-time document translation
Text and HTML document translation with no free tier
Formality control
Adjustable formality level output for supported language pairs
AWS-native integration
Direct integration with S3, Lambda and other AWS services for translation pipelines
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
2 million characters per month, the largest of the three major cloud APIs, but only for the first 12 months after which standard per-character pricing applies to everything.
No, Amazon Translate is a developer API only, accessed through the AWS console and SDKs, with no separate public-facing app.
Double the standard rate, at $30 per million characters for Office file formats.
Keep looking
Free consumer translation app and website, backed by the paid Cloud Translation API priced per million characters
Azure AI Translator, priced at $10 per million characters for standard text translation with volume commitment discounts available
Enterprise and on-premises machine translation, sold on per-user monthly plans and separate quoted API and installed-server products
Human translation marketplace and API, priced per word from $0.06, owned by Lionbridge since 2019
Human-in-the-loop translation combining machine translation with human post-editing, priced per word rather than per character
Consumer translation, dictionary and grammar tool with a free tier and a Premium subscription around $6.49 to $9.99 a month
Luxembourg translation management priced at a flat 150 EUR per power user per month, with translators and requesters not counted as seats
Automated transcription and translation with per-hour pricing published up front
Translation business management system for language service providers, with published pricing starting at $9,000 a year
Translation platform formerly called Bureau Works, priced by processed words per year with unlimited seats and a real free tier
Localisation platform priced per source string, where adding target languages costs nothing extra
Enterprise translation management from XTM International, now the centre of a private-equity backed roll-up that also owns Transifex
Business and translation management system for language service providers and in-house translation departments
Localisation management billed by string count with unlimited contributors
Human-in-the-loop translation combining machine translation with human post-editing, priced per word rather than per character
Consumer translation, dictionary and grammar tool with a free tier and a Premium subscription around $6.49 to $9.99 a month
Softwr does not host reviews and shows no star rating for Amazon Translate, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
Azure AI Translator, priced at $10 per million characters for standard text translation with volume commitment discounts available
Per million charactersFree, browser-based CAT tool under the LGPL, developed and hosted by the translation company Translated
Open source, no licence feeFree, open source desktop CAT tool under the GPLv3, maintained by a volunteer community rather than a company
Open source, no licence feeConsumer translation, dictionary and grammar tool with a free tier and a Premium subscription around $6.49 to $9.99 a month
Per user per monthHuman translation marketplace and API, priced per word from $0.06, owned by Lionbridge since 2019
Per wordBusiness and translation management system for language service providers and in-house translation departments
quoteFree consumer translation app and website, backed by the paid Cloud Translation API priced per million characters
Per million characters