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Software · head to head

Whatagraph vs Google Optimize

Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Whatagraph covers Automated reporting, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Whatagraph and Google Optimize actually diverge.

Attributes where Whatagraph and Google Optimize differ
AttributeWhatagraphGoogle Optimize
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile, ApiWeb
Founded20161998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment
  • Web support

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Google Optimize
  • Blending data from multiple ad platforms into one dashboardnot Google Optimize
  • White-labelled reporting under an agency's own brandingnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Whatagraph
  • Personalising page content for defined audience segmentsnot Whatagraph
  • Redirect tests between alternative landing page URLsnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Whatagraph or Google Optimize better?
Neither clearly leads. Whatagraph starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Google Optimize?
Whatagraph starts at Free and Google Optimize at Free.
Does Whatagraph or Google Optimize run on more platforms?
Whatagraph runs on Web, Mobile, Api. Google Optimize runs on Web.
Can I use Whatagraph for free?
Both have a free tier, so you can try either at no cost before committing.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Google Optimize is typically brought in for.
What can Whatagraph do that Google Optimize cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Google Analytics.
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