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Software · head to head

VWO vs Optimizely

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Software

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: VWO covers Heatmaps, Optimizely covers Personalization.

Where they differ

Only the attributes on which VWO and Optimizely actually diverge.

Attributes where VWO and Optimizely differ
AttributeVWOOptimizely
Starting priceFree$10000/year
Pricing modelusage-basedquote
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb, Mobile
Founded20072010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • Heatmaps
  • Session recordings
  • Slack
  • SSL encryption
  • 20+ languages language support

Only in Optimizely

  • Personalization
  • Feature management
  • Adobe Analytics
  • SOC2
  • ISO27001
  • Mobile support
  • Multiple languages language support

Both cover

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Optimizely
  • Conversion rate optimisationnot Optimizely
  • Behavioural analytics and session recordingsnot Optimizely
  • Feature experimentation and progressive rolloutsnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot VWO
  • Feature flagging and personalisation for digital productsnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose VWO if

  • You need heatmaps.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want session recordings.
VWO review

Choose Optimizely if

  • You need personalization.
  • You work on Web, Mobile.
  • You also want feature management.
Optimizely review

Questions people ask

Is VWO or Optimizely better?
Neither clearly leads. VWO starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Optimizely?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $10000/year for Optimizely.
Does VWO or Optimizely run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Optimizely runs on Web, Mobile.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Optimizely is typically brought in for.
What can VWO do that Optimizely cannot?
VWO covers Heatmaps, Session recordings, Slack, SSL encryption. Optimizely covers Personalization, Feature management, Adobe Analytics, SOC2. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.
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