Cybersecurity · head to head
Norton 360 vs VMware Carbon Black

Norton 360
Cybersecurity
Powerful protection against evolving threats
- From
- $36/year
- Rated
- -
VMware Carbon Black
Cybersecurity
Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Norton 360 device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- They diverge on capability: Norton 360 covers Real-time threat protection, VMware Carbon Black covers Endpoint Standard.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Norton 360 and VMware Carbon Black actually diverge.
| Attribute | Norton 360 | VMware Carbon Black |
|---|---|---|
| Starting price | $36/year | On request |
| Pricing model | Unknown | subscription |
| Platforms | Windows, macOS, Android, iOS | Desktop, Api |
| Founded | 1982 | 2002 |
Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Norton 360
- Real-time threat protection
- Ransomware protection
- Firewall
- Password Manager
- Secure VPN
- Cloud backup
- Dark Web Monitoring
- Parental Controls
Only in VMware Carbon Black
- Endpoint Standard
- Enterprise EDR
- Audit and Remediation
- Single sensor
- Live Response
- Workload protection
- Container security
- Watchlists and feeds
What people use each for
The jobs each tool is most often brought in to do.
Norton 360
- Antivirusnot VMware Carbon Black
- Internet Securitynot VMware Carbon Black
- Identity Protectionnot VMware Carbon Black
VMware Carbon Black
- A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot Norton 360
- A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot Norton 360
- Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot Norton 360
- An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot Norton 360
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Norton 360
- Device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
- Parental controls unavailable on Standard plan, requiring purchase of separate Norton Family app
- No HIPAA compliance or BAA support for regulated industries
- Exploit Prevention works only on Windows devices, not available for macOS
- Limited account recovery options if master password is forgotten
VMware Carbon Black
- Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
- The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
- The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
- Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.
Pricing, plan by plan
Norton 360
$36/year- Norton 360 Standard$36/year
- Antivirus and malware protection
- VPN
- Dark web monitoring
- Norton 360 Deluxe$49.99/year
- All Standard features
- 50 GB cloud backup
- Parental controls
- Norton 360 Premium$54.99/year
- All Deluxe features
- 250 GB cloud backup
- LifeLock identity theft protection
VMware Carbon Black
On request- CB Endpoint StandardFree
- NGAV
- Behavioral EDR
- Device control
- CB Endpoint AdvancedFree
- All Standard features
- Threat hunting
- Audit and remediation
- CB Endpoint EnterpriseFree
- All Advanced features
- Advanced threat hunting
- Live response
Which should you pick?
Choose Norton 360 if
- You need real-time threat protection.
- You work on Windows, macOS, Android, iOS.
- You also want ransomware protection.
Choose VMware Carbon Black if
- You need endpoint standard.
- You work on Desktop, Api.
- You also want enterprise edr.
Questions people ask
- Is Norton 360 or VMware Carbon Black better?
- Neither clearly leads. Norton 360 starts at $36/year and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Norton 360 or VMware Carbon Black?
- Norton 360 starts at $36/year and VMware Carbon Black at On request.
- Does Norton 360 or VMware Carbon Black run on more platforms?
- Norton 360 runs on Windows, macOS, Android, iOS. VMware Carbon Black runs on Desktop, Api.
- What is Norton 360 best used for?
- Norton 360 is most often used for antivirus, internet security, identity protection. Of those, antivirus and internet security are not what VMware Carbon Black is typically brought in for.
- What can Norton 360 do that VMware Carbon Black cannot?
- Norton 360 covers Real-time threat protection, Ransomware protection, Firewall, Password Manager. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.
Answered from the vendors’ own pages
Norton 360: What operating systems does Norton 360 Standard support?
Windows 7 SP1 through Windows 11, macOS 10.13 and later, Android 10.0 or later, and current plus two previous iOS versions. Not all features are available on all platforms.
SourceVMware Carbon Black: Who owns Carbon Black now?
Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.
Norton 360: How much cloud backup storage is included in Norton 360 Standard?
2 GB of cloud backup storage is included with Norton 360 Standard. Higher tiers offer 50 GB (Deluxe) and 250 GB (Premium).
SourceVMware Carbon Black: Why do the docs use names I do not recognise?
The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.
Norton 360: Does Norton 360 include a VPN?
Yes. All Norton 360 plans include a VPN for secure browsing. The VPN is available on Windows, Mac, iOS, and Android devices.
SourceVMware Carbon Black: Does it replace my existing antivirus?
Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.
Norton 360: Is Norton 360 HIPAA compliant?
No. Norton 360 does not offer HIPAA compliance or Business Associate Agreements (BAA), making it unsuitable for healthcare organizations handling protected health information (PHI).
SourceVMware Carbon Black: Do I need a full-time analyst to run it?
To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.
Norton 360: What is the renewal price after the first year?
First year pricing is discounted. Standard renews at 94.99 USD per year, Deluxe at 119.99 USD per year. This represents a 140% increase over Deluxe's first-year rate of 49.99 USD.
SourceVMware Carbon Black: How is it licensed?
Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.
Related pages
More on VMware Carbon Black
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