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Software · head to head

UpPromote vs Viral Loops

UpPromote logo

UpPromote

Software

Top-rated Shopify affiliate marketing app

From
Free
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Software

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: UpPromote covers Affiliate recruitment, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which UpPromote and Viral Loops actually diverge.

Attributes where UpPromote and Viral Loops differ
AttributeUpPromoteViral Loops
Pricing modelUnknownsubscription
PlatformsWeb, ShopifyWeb
Founded20192016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UpPromote

  • Affiliate recruitment
  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • PayPal
  • Shopify Flow

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • HubSpot
  • Zapier

Both cover

  • Shopify
  • Klaviyo
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

UpPromote

  • affiliate marketing management
  • Workflow automation
  • Reporting

Viral Loops

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose UpPromote if

  • You need affiliate recruitment.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want multi-level marketing.
UpPromote review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is UpPromote or Viral Loops better?
Neither clearly leads. UpPromote starts at Free and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UpPromote or Viral Loops?
UpPromote starts at Free and Viral Loops at Free.
Does UpPromote or Viral Loops run on more platforms?
UpPromote runs on Web, Shopify. Viral Loops runs on Web.
Can I use UpPromote for free?
Both have a free tier, so you can try either at no cost before committing.
What is UpPromote best used for?
UpPromote is most often used for affiliate marketing management, workflow automation, reporting.
What can UpPromote do that Viral Loops cannot?
UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify, Klaviyo, Web support.

Answered from the vendors’ own pages

UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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Related pages

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