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LMS · head to head

Thinkific vs Tovuti LMS

Thinkific logo

Thinkific

LMS

Create and sell online courses your way

From
$36/month
Rated
-
Full reviewWebsite
Tovuti LMS logo

Tovuti LMS

LMS

Learning management with interactive content authoring built in rather than bought separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Thinkific no free plan, 14-day trial only; Tovuti LMS the bundled authoring saving only exists if you do not already own an authoring suite, and organisations that do are paying a premium for a capability their designers will not adopt.
  • They diverge on capability: Thinkific covers Course builder, Tovuti LMS covers Built-in interactive authoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Thinkific and Tovuti LMS actually diverge.

Attributes where Thinkific and Tovuti LMS differ
AttributeThinkificTovuti LMS
Starting price$36/monthOn request
Pricing modelUnknownquote
PlatformsWeb, MobileWeb, iOS, Android
Founded2012Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Thinkific

  • Course builder
  • Website builder
  • Quizzes
  • Certificates
  • Communities
  • Memberships
  • Marketing tools
  • Analytics

Only in Tovuti LMS

  • Built-in interactive authoring
  • Virtual classroom
  • Checklists and observations
  • Ecommerce and membership
  • Certification management
  • Multiple learner portals

What people use each for

The jobs each tool is most often brought in to do.

Thinkific

  • Course creationnot Tovuti LMS
  • Membership sitesnot Tovuti LMS
  • Coaching programsnot Tovuti LMS
  • Corporate trainingnot Tovuti LMS

Tovuti LMS

  • A training team that would otherwise buy both a learning platform and per seat authoring licencesnot Thinkific
  • Associations selling continuing education to members and needing commerce, delivery and certificates togethernot Thinkific
  • Organisations needing assessor sign off for practical competence alongside online modulesnot Thinkific
  • Replacing a legacy system where course content must be rebuilt anyway, so built in authoring is used from day onenot Thinkific

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Thinkific

  • No free plan, 14-day trial only
  • Transaction fees on third-party payment processors (5% on Basic tier)
  • PayPal only available on Grow plan ($199/month), not on Basic or Start
  • Limited customization on lower-tier plans
  • Cannot embed courses in external domains or iframes
  • Limited number of spaces per plan
  • Less interactive community features compared to alternatives
  • Features continuously moved to higher-priced tiers
  • Payment processing delays reported (up to 90 days)

Tovuti LMS

  • The bundled authoring saving only exists if you do not already own an authoring suite, and organisations that do are paying a premium for a capability their designers will not adopt.
  • The built in editor is convenient rather than equal to a dedicated authoring tool, so complex simulations and software training content still need an external product.
  • Reporting is serviceable for completion and certification and shallow for skills analytics, so data heavy learning teams add a separate analytics layer.
  • Permissions and hierarchy modelling are lighter than enterprise competitors, which shows up in organisations with many semi autonomous business units.
  • Support and professional services capacity is smaller than at the large vendors, so complex implementations depend more on the customer having a capable internal owner.

Pricing, plan by plan

Thinkific

$36/month
  • Basic$36/month
    • 1 course
    • Up to 500 students
    • Thinkific Payments (0% fees)
  • Start$74/month
    • Up to 3 courses
    • Up to 2,000 students
    • Third-party payment (3% fees)
  • Grow$149/month
    • Unlimited courses
    • Unlimited students
    • Third-party payment (0% fees)

Tovuti LMS

On request
  • Tovuti LMS$undefined/year
    • Quoted by learner volume and modules
    • Annual contracts with implementation fee
    • Interactive authoring included rather than licensed separately

Which should you pick?

Choose Thinkific if

  • You need course builder.
  • You work on Web, Mobile.
  • You also want website builder.
Thinkific review

Choose Tovuti LMS if

  • You need built-in interactive authoring.
  • You work on Web, iOS, Android.
  • You also want virtual classroom.
Tovuti LMS review

Questions people ask

Is Thinkific or Tovuti LMS better?
Neither clearly leads. Thinkific starts at $36/month and Tovuti LMS at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Thinkific or Tovuti LMS?
Thinkific starts at $36/month and Tovuti LMS at On request.
Does Thinkific or Tovuti LMS run on more platforms?
Thinkific runs on Web, Mobile. Tovuti LMS runs on Web, iOS, Android.
What is Thinkific best used for?
Thinkific is most often used for course creation, membership sites, coaching programs, corporate training. Of those, course creation and membership sites are not what Tovuti LMS is typically brought in for.
What can Thinkific do that Tovuti LMS cannot?
Thinkific covers Course builder, Website builder, Quizzes, Certificates. Tovuti LMS covers Built-in interactive authoring, Virtual classroom, Checklists and observations, Ecommerce and membership.

Answered from the vendors’ own pages

Thinkific: Does Thinkific have a free plan?

No. Thinkific does not offer a free plan but provides a 14-day free trial. Paid plans start at $36/month (Basic tier).

Source
Tovuti LMS: Do we still need an authoring tool?

For most standard modules, no, the built in editor covers it. For software simulations and complex interactions you will still want a dedicated authoring product.

Thinkific: Are there transaction fees on Thinkific?

Thinkific charges no transaction fees when using their built-in Thinkific Payments. Third-party payment processors incur 5% fees (Basic) down to 0% (Plus), plus 3.6% for Stripe with subscriptions.

Source
Tovuti LMS: How is it priced?

Quoted by learner volume and the modules taken, with an implementation fee. It is not published, so compare it against per active user competitors using your own population model.

Thinkific: What payment methods does Thinkific support?

PayPal is locked to Grow plan ($199/month). Basic and Start plans do not support PayPal, limiting payment options for international creators and potentially reducing conversions.

Source
Tovuti LMS: Is it suitable for external customer training?

Yes. It supports separately branded portals and ecommerce, which is why associations and training providers use it as often as internal learning and development teams.

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