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Thinkific logo

Thinkific

Create and sell online courses your way

As of 30 August 2026, Thinkific starts at $36/month. Thinkific is a course creation platform that enables entrepreneurs, educators, and businesses to create, market, and sell online courses. Softwr lists it under LMS. Thinkific is made by Thinkific Labs Inc, launched in 2012, available on Web, iOS, Android.

Overview

What Thinkific does

Thinkific is a course creation platform that enables entrepreneurs, educators, and businesses to create, market, and sell online courses. With customizable templates, built-in marketing tools, and flexible pricing options, Thinkific provides everything creators need to build profitable education businesses without technical expertise.

What people use it for

  • Course creation
  • Membership sites
  • Coaching programs
  • Corporate training

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Thinkific.

  • No free plan, 14-day trial only
  • Transaction fees on third-party payment processors (5% on Basic tier)
  • PayPal only available on Grow plan ($199/month), not on Basic or Start
  • Limited customization on lower-tier plans
  • Cannot embed courses in external domains or iframes
  • Limited number of spaces per plan
  • Less interactive community features compared to alternatives
  • Features continuously moved to higher-priced tiers
  • Payment processing delays reported (up to 90 days)

Cross-shopped

What people choose instead of Thinkific

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Thinkific logo
    Thinkific
    vs
    Teachable logo
    Teachable

    Teachable: Comparable course creation platform with strong mobile experience and similar feature set for selling online courses.

  • Thinkific logo
    Thinkific
    vs
    Kajabi logo
    Kajabi

    Kajabi: All-in-one platform combining course creation with email marketing, sales funnels, and CRM tools.

  • Thinkific logo
    Thinkific
    vs
    Podia logo
    Podia

    Podia: Course and membership platform with integrated payment processing and digital product sales capabilities.

  • Thinkific logo
    Thinkific
    vs
    Ghost logo
    Ghost

    Ghost: Membership and newsletter platform with course capabilities and creator monetization features.

Pricing

What Thinkific costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Basic

$36 /mo

  • 1 course
  • Up to 500 students
  • Thinkific Payments (0% fees)
  • Third-party payment (5% fees)
  • Basic customization
  • Email delivery

Start

$74 /mo

  • Up to 3 courses
  • Up to 2,000 students
  • Third-party payment (3% fees)
  • Knowledge base
  • Email templates

Grow

$149 /mo

  • Unlimited courses
  • Unlimited students
  • Third-party payment (0% fees)
  • PayPal support
  • Advanced customization
  • Priority support

Capabilities

Features

  • Course builder

  • Website builder

  • Quizzes

  • Certificates

  • Communities

  • Memberships

  • Marketing tools

  • Analytics

  • Zapier

    Integration with Zapier

  • Mailchimp

    Integration with Mailchimp

  • ConvertKit

    Integration with ConvertKit

  • Stripe

    Integration with Stripe

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Thinkific have a free plan?

No. Thinkific does not offer a free plan but provides a 14-day free trial. Paid plans start at $36/month (Basic tier).

Source
Are there transaction fees on Thinkific?

Thinkific charges no transaction fees when using their built-in Thinkific Payments. Third-party payment processors incur 5% fees (Basic) down to 0% (Plus), plus 3.6% for Stripe with subscriptions.

Source
What payment methods does Thinkific support?

PayPal is locked to Grow plan ($199/month). Basic and Start plans do not support PayPal, limiting payment options for international creators and potentially reducing conversions.

Source

Behind it

Who makes Thinkific

Company
Thinkific Labs Inc
Based in
Vancouver, Canada
Founders
Greg Smith, Charles Barrett Adams, Miranda Lievers, Matt Payne
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Keep looking

Where to go from Thinkific

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Softwr does not host reviews and shows no star rating for Thinkific, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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