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Agriculture · head to head

Connecterra vs Tend

Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Tend logo

Tend

Agriculture

Crop planning and record keeping for small diversified market farms, priced in flat tiers rather than by acre

From
Free
Rated
-

The short version

  • Only Tend has a free tier, so it costs nothing to try first.
  • Each has a real cost: Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.; Tend the free tier keeps only three years of history and 500 MB of storage, so a grower who stays on it loses the multi-season comparison that makes crop planning software worth having in the first place.
  • They diverge on capability: Connecterra covers Analytics, Tend covers Visual crop planning.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Connecterra and Tend actually diverge.

Attributes where Connecterra and Tend differ
AttributeConnecterraTend
Starting priceOn requestFree
Pricing modelquotePer month by user count
Free tierNoYes

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

Only in Tend

  • Visual crop planning
  • Growing templates
  • Crop library
  • Task management
  • Harvest and inventory tracking
  • CSA and sales storefront
  • Financial reporting
  • AI credits

What people use each for

The jobs each tool is most often brought in to do.

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot Tend
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot Tend
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot Tend
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot Tend

Tend

  • A three-acre market garden running weekly lettuce successions that needs the seeding calendar to generate itself from the harvest targetnot Connecterra
  • A cut-flower farm planning bed space against wedding orders months aheadnot Connecterra
  • A CSA operation managing 150 member shares alongside the planting plan that has to fill themnot Connecterra
  • A two-person farm replacing a spreadsheet and a whiteboard without paying a per-acre platform's minimumnot Connecterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Tend

  • The free tier keeps only three years of history and 500 MB of storage, so a grower who stays on it loses the multi-season comparison that makes crop planning software worth having in the first place.
  • Data retention is a paid feature at every level below Ultimate, which is an unusual thing to meter: a farm that downgrades from Pro to Free after a bad year risks losing records it may need for organic certification audits.
  • There is no machinery, telematics, soil sampling or variable-rate capability at all, so any operation that adds broadacre ground has to run a second platform rather than extend this one.
  • AI features are metered in credits rather than included, and the allowances are small at the lower tiers, so the assistant becomes something you ration rather than rely on.
  • The company is small and privately held with a narrow customer base, which means integrations outside payments and basic accounting are thin and a request for a connector to a regional distributor or certifier is unlikely to be built.

Pricing, plan by plan

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

Tend

Free
  • FreeFree
    • 1 user
    • 25 AI credits per month
    • 3 years data retention
  • Pro$30/month
    • 5 users
    • 500 AI credits per month
    • 7 years data retention
  • Ultimate$75/month
    • Unlimited users
    • 2,500 AI credits per month
    • Unlimited data retention
  • Enterprise$400/month
    • Unlimited users
    • 10,000+ AI credits per month
    • 250 GB storage and up

Which should you pick?

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.

Choose Tend if

  • You need visual crop planning.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want growing templates.

Questions people ask

Is Connecterra or Tend better?
Neither clearly leads. Connecterra starts at On request and Tend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Connecterra or Tend?
Tend has a free tier; the other does not. Paid plans start at On request for Connecterra and Free for Tend.
Does Connecterra or Tend run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Tend for free?
Yes. Tend has a free tier, so you can try it without paying. Connecterra starts at On request.
What is Connecterra best used for?
Connecterra is most often used for a dairy that already owns activity collars and wants better analysis without replacing 400 collars, a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins, a processor or co-operative pulling herd emissions data through an api for supply-chain reporting, a farm running a lely robot and a separate feeding system that wants one combined cow picture. Of those, a dairy that already owns activity collars and wants better analysis without replacing 400 collars and a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins are not what Tend is typically brought in for.
What can Connecterra do that Tend cannot?
Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration. Tend covers Visual crop planning, Growing templates, Crop library, Task management.

Answered from the vendors’ own pages

Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

Tend: Does Tend charge by the acre?

No. Pricing is flat by user count, and there are no acreage or crop limits on any tier including the free one. That is the main reason small growers pick it over broadacre platforms.

Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Tend: Can Tend handle a CSA?

Yes, including member share management and a farm-stand storefront, though payment processing runs through a third party.

Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

Tend: Is it suitable for a 500 acre grain farm?

No. There is no machinery data, no prescription writing and no as-applied reporting. It is built for high-crop-count, low-acreage operations.

Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

Tend: What happens to my records if I cancel?

Export before you cancel. Retention limits apply per tier, and the free tier keeps three years, so downgrading is not a safe archive strategy.

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