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Influencer Marketing · head to head

Tapfiliate vs Brandbassador

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Brandbassador logo

Brandbassador

Influencer Marketing

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Brandbassador covers Campaign management.

Where they differ

Only the attributes on which Tapfiliate and Brandbassador actually diverge.

Attributes where Tapfiliate and Brandbassador differ
AttributeTapfiliateBrandbassador
Starting price$74/month$599/month
Pricing modelUnknownsubscription
PlatformsWeb, CloudWeb, Mobile
Founded20142013

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Shopify
  • WooCommerce

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Instagram

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Brandbassador
  • Workflow automationnot Brandbassador
  • Reportingnot Brandbassador

Brandbassador

  • Employee advocacynot Tapfiliate
  • Brand advocacynot Tapfiliate
  • Content amplificationnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Questions people ask

Is Tapfiliate or Brandbassador better?
Neither clearly leads. Tapfiliate starts at $74/month and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Brandbassador?
Tapfiliate starts at $74/month and Brandbassador at $599/month.
Does Tapfiliate or Brandbassador run on more platforms?
Tapfiliate runs on Web, Cloud. Brandbassador runs on Web, Mobile.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Brandbassador is typically brought in for.
What can Tapfiliate do that Brandbassador cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Both handle Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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