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Surveys · head to head

Qualtrics CoreXM vs Tally

Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Rated
-
Full reviewWebsite
Tally logo

Tally

Surveys

Form builder with unlimited forms and responses on the free plan, edited like a text document

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tally has a free tier, so it costs nothing to try first.
  • Each has a real cost: Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • They diverge on capability: Qualtrics CoreXM covers Advanced survey logic, Tally covers Document-style editor.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Qualtrics CoreXM and Tally actually diverge.

Attributes where Qualtrics CoreXM and Tally differ
AttributeQualtrics CoreXMTally
Starting priceOn requestFree
Pricing modelquoteFree tier, paid for branding and team features
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

Only in Tally

  • Document-style editor
  • Unlimited free responses
  • Conditional logic and calculations
  • Payment collection
  • Notion and Airtable sync
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Tally
  • A product team wanting text analytics on open-ended customer feedback at scalenot Tally
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Tally
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Tally

Tally

  • A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot Qualtrics CoreXM
  • A small team that wants form submissions landing directly in Notion or Airtablenot Qualtrics CoreXM
  • A charity or community group running a public consultation with no software budgetnot Qualtrics CoreXM
  • A quick internal request or intake form that needs to exist within the hournot Qualtrics CoreXM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Tally

  • Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • There is no offline data collection, which rules it out for field research or events without reliable connectivity.
  • The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
  • Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
  • Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.

Pricing, plan by plan

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Tally

Free
  • FreeFree
    • Unlimited forms, questions and responses
    • Conditional logic, calculations and file uploads
    • Integrations including Notion, Google Sheets and webhooks
  • Tally Pro$29/month
    • Remove Tally branding
    • Custom domains and form redirects
    • Team workspaces and collaboration

Which should you pick?

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Choose Tally if

  • You need document-style editor.
  • You want to start without paying.
  • You also want unlimited free responses.
Tally review

Questions people ask

Is Qualtrics CoreXM or Tally better?
Neither clearly leads. Qualtrics CoreXM starts at On request and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qualtrics CoreXM or Tally?
Tally has a free tier; the other does not. Paid plans start at On request for Qualtrics CoreXM and Free for Tally.
Does Qualtrics CoreXM or Tally run on more platforms?
Qualtrics CoreXM runs on Web, iOS, Android. Tally runs on Web.
Can I use Tally for free?
Yes. Tally has a free tier, so you can try it without paying. Qualtrics CoreXM starts at On request.
What is Qualtrics CoreXM best used for?
Qualtrics CoreXM is most often used for a market research team running quantitative studies that need built-in statistical significance testing, a product team wanting text analytics on open-ended customer feedback at scale, an enterprise consolidating multiple survey tools into one platform with a single data warehouse integration, a researcher who needs access to third-party respondent panels alongside the survey builder. Of those, a market research team running quantitative studies that need built-in statistical significance testing and a product team wanting text analytics on open-ended customer feedback at scale are not what Tally is typically brought in for.
What can Qualtrics CoreXM do that Tally cannot?
Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.

Answered from the vendors’ own pages

Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Tally: Is the free plan really unlimited?

Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.

Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Tally: Is Tally suitable for research surveys?

Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.

Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

Tally: Is it GDPR compliant?

Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.

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