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Influencer Marketing · head to head

Socialyte vs YouScan

Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite
YouScan logo

YouScan

Social Media

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.; YouScan the binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • They diverge on capability: Socialyte covers Social listening, YouScan covers Visual Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Socialyte and YouScan actually diverge.

Attributes where Socialyte and YouScan differ
AttributeSocialyteYouScan
Starting price$349/month$499/month
Pricing modelsubscriptionPer month by mention volume and search topics
CategoryInfluencer MarketingSocial Media
Founded2018Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Instagram

Only in YouScan

  • Visual Insights
  • Insights Copilot
  • Audience Insights
  • Auto-Categories
  • Sentiment analysis
  • Audio and video monitoring
  • Smart alerts and automation
  • Social Intelligence API

What people use each for

The jobs each tool is most often brought in to do.

Socialyte

  • Social listeningnot YouScan
  • Influencer trackingnot YouScan
  • Competitive analysisnot YouScan

YouScan

  • A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.not Socialyte
  • A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.not Socialyte
  • A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.not Socialyte
  • A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.not Socialyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

YouScan

  • The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
  • Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
  • Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
  • Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
  • Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
  • X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Pricing, plan by plan

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

YouScan

$499/month
  • Starter 3$499/month
    • Billed annually
    • Up to 15,000 mentions per month
    • 3 text search topics
  • Unlimited$undefined/month
    • Unlimited sampled mentions
    • Unlimited search topics, users and alert rules
    • Visual Insights included

Which should you pick?

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Choose YouScan if

  • You need visual insights.
  • You also want insights copilot.
YouScan review

Questions people ask

Is Socialyte or YouScan better?
Neither clearly leads. Socialyte starts at $349/month and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Socialyte or YouScan?
Socialyte starts at $349/month and YouScan at $499/month.
Does Socialyte or YouScan run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Socialyte best used for?
Socialyte is most often used for social listening, influencer tracking, competitive analysis. Of those, social listening and influencer tracking are not what YouScan is typically brought in for.
What can Socialyte do that YouScan cannot?
Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories.

Answered from the vendors’ own pages

YouScan: Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

YouScan: Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

YouScan: Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

YouScan: Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

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