Softwr

Marketing · head to head

Mailgun vs Sinch

Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Sinch logo

Sinch

Telecommunications

Messaging, voice and email APIs with a fully published per-country rate card

From
On request
Rated
-

The short version

  • Only Mailgun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; Sinch much of the portfolio arrived through acquisition, so a customer buying messaging and email should check how consistent the consoles, APIs and support processes actually are across those specific products.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mailgun and Sinch actually diverge.

Attributes where Mailgun and Sinch differ
AttributeMailgunSinch
Starting priceFreeOn request
Pricing modelsubscriptionPer message and per minute, priced by destination country
Free tierYesNo
PlatformsWebWeb, APIs, Java, Python, JavaScript, PHP, C#
CategoryMarketingTelecommunications

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailgun

Nothing recorded that Sinch does not also cover.

Only in Sinch

  • Published per-country rate card
  • Global SMS and RCS
  • Voice and US termination
  • Verification
  • Transactional email

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

  • Transactional email delivery and SMTP relaynot Sinch
  • Email marketing at scale for developers and enterprisesnot Sinch

Sinch

  • Enterprises consolidating messaging, voice and transactional email with one suppliernot Mailgun
  • Teams that need to model per-country cost precisely before committing to a vendornot Mailgun
  • US voice traffic where termination on an owned network reduces costnot Mailgun
  • Buyers who want a supplier whose financial position is publicly reportednot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Sinch

  • Much of the portfolio arrived through acquisition, so a customer buying messaging and email should check how consistent the consoles, APIs and support processes actually are across those specific products.
  • Product overlap from acquisitions means the right Sinch product for a use case is not always obvious and sales guidance varies.
  • Integrating acquired businesses is a continuing programme, so account handling and support contacts can change under a customer mid-contract.
  • The published rate card is a list price, so organisations at volume still negotiate and small senders pay the advertised rate without leverage.
  • US A2P messaging carries 10DLC registration fees and per-segment carrier surcharges on top of the published rates, as it does with every provider.

Pricing, plan by plan

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

Sinch

On request
  • Pay as you go$undefined/month
    • Published per-country and per-network rate card in USD, EUR and GBP
    • Registered US 10DLC traffic priced below standard US rates
    • Outbound PSTN voice priced by route

Which should you pick?

Choose Mailgun if

  • You want to start without paying.

Choose Sinch if

  • You need published per-country rate card.
  • You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
  • You also want global sms and rcs.

Questions people ask

Is Mailgun or Sinch better?
Neither clearly leads. Mailgun starts at Free and Sinch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or Sinch?
Mailgun has a free tier; the other does not. Paid plans start at Free for Mailgun and On request for Sinch.
Does Mailgun or Sinch run on more platforms?
Mailgun runs on Web. Sinch runs on Web, APIs, Java, Python, JavaScript, PHP, C#.
Can I use Mailgun for free?
Yes. Mailgun has a free tier, so you can try it without paying. Sinch starts at On request.
What is Mailgun best used for?
Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Sinch is typically brought in for.
What can Mailgun do that Sinch cannot?
Sinch covers Published per-country rate card, Global SMS and RCS, Voice and US termination, Verification.

Answered from the vendors’ own pages

Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
Sinch: Does Sinch publish its prices?

Yes, unusually completely for a vendor of its size. It publishes a per-country and per-network rate card in US dollars, euros and sterling, with a stated price date, covering both messaging and voice.

Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
Sinch: Is MessageBird part of Sinch?

No. MessageBird, now trading as Bird, is a separate Amsterdam company and a direct competitor. It does not appear anywhere in Sinch's own published acquisition history.

Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
Sinch: Can we see Sinch's financials before signing?

Yes. Sinch trades on the Nasdaq Stockholm Large Cap list under the symbol SINCH, so revenue, margins and retention are publicly reported.

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