Insurance · head to head
Shift Technology vs VMware Carbon Black

Shift Technology
Insurance
AI-native fraud detection for insurance
- From
- On request
- Rated
- -
VMware Carbon Black
Cybersecurity
Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Shift Technology pricing not published on vendor website, requires demo request and quotation; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- They diverge on capability: Shift Technology covers Fraud detection, VMware Carbon Black covers Endpoint Standard.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Shift Technology and VMware Carbon Black actually diverge.
| Attribute | Shift Technology | VMware Carbon Black |
|---|---|---|
| Platforms | Web, Api | Desktop, Api |
| Category | Insurance | Cybersecurity |
| Founded | 2014 | 2002 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Shift Technology
- Fraud detection
- Claims automation
- Document intelligence
- Network analysis
- Real-time scoring
- Investigation workbench
- Predictive analytics
- Machine learning models
Only in VMware Carbon Black
- Endpoint Standard
- Enterprise EDR
- Audit and Remediation
- Single sensor
- Live Response
- Workload protection
- Container security
- Watchlists and feeds
What people use each for
The jobs each tool is most often brought in to do.
Shift Technology
- Fraud detectionnot VMware Carbon Black
- Claims automationnot VMware Carbon Black
- SIU operationsnot VMware Carbon Black
- Subrogationnot VMware Carbon Black
- Underwriting risknot VMware Carbon Black
VMware Carbon Black
- A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot Shift Technology
- A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot Shift Technology
- Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot Shift Technology
- An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot Shift Technology
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Shift Technology
- Pricing not published on vendor website, requires demo request and quotation
- No self-service onboarding; dedicated sales consultation mandatory
- Solution requires on-premises deployment or custom SaaS configuration
VMware Carbon Black
- Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
- The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
- The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
- Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.
Pricing, plan by plan
Shift Technology
On request- Fraud Detection$undefined/year
- Claims fraud detection
- Network analysis
- Real-time scoring
- Claims Automation$undefined/year
- Document analysis
- Automated extraction
- Workflow automation
- Enterprise Suite$undefined/year
- All modules
- Custom models
- Global deployment
VMware Carbon Black
On request- CB Endpoint StandardFree
- NGAV
- Behavioral EDR
- Device control
- CB Endpoint AdvancedFree
- All Standard features
- Threat hunting
- Audit and remediation
- CB Endpoint EnterpriseFree
- All Advanced features
- Advanced threat hunting
- Live response
Which should you pick?
Choose Shift Technology if
- You need fraud detection.
- You work on Web, Api.
- You also want claims automation.
Choose VMware Carbon Black if
- You need endpoint standard.
- You work on Desktop, Api.
- You also want enterprise edr.
Questions people ask
- Is Shift Technology or VMware Carbon Black better?
- Neither clearly leads. Shift Technology starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Shift Technology or VMware Carbon Black?
- Shift Technology starts at On request and VMware Carbon Black at On request.
- Does Shift Technology or VMware Carbon Black run on more platforms?
- Shift Technology runs on Web, Api. VMware Carbon Black runs on Desktop, Api.
- What is Shift Technology best used for?
- Shift Technology is most often used for fraud detection, claims automation, siu operations, subrogation. Of those, fraud detection and claims automation are not what VMware Carbon Black is typically brought in for.
- What can Shift Technology do that VMware Carbon Black cannot?
- Shift Technology covers Fraud detection, Claims automation, Document intelligence, Network analysis. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.
Answered from the vendors’ own pages
Shift Technology: How much does Shift Technology cost?
Shift Technology does not publish pricing on its website. The vendor requires a demo request and direct sales contact for custom quotations tailored to deployment scope and use cases. Pricing is quote-based and depends on specific implementation needs.
SourceVMware Carbon Black: Who owns Carbon Black now?
Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.
Shift Technology: What is Shift Technology's licensing model?
Shift Technology operates on a custom licensing model rather than standardized tiers. Pricing and licensing are determined through consultation with the vendor based on the number of users, data volume, and specific insurance processes being automated.
SourceVMware Carbon Black: Why do the docs use names I do not recognise?
The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.
VMware Carbon Black: Does it replace my existing antivirus?
Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.
VMware Carbon Black: Do I need a full-time analyst to run it?
To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.
VMware Carbon Black: How is it licensed?
Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.
Related pages
More on Shift Technology
More on VMware Carbon Black
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