Mobile Development · head to head
Adjust vs Sencha

Adjust
Mobile Development
Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021
- From
- On request
- Rated
- -

Sencha
Mobile Development
Idera-owned, commercially licensed JavaScript framework for enterprise web and hybrid mobile apps
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Sencha it is the only commercially licensed framework in this category; a per-developer fee applies where Ionic, Capacitor, NativeScript, MAUI and Kotlin Multiplatform all cost nothing.
- They diverge on capability: Adjust covers Install and event attribution, Sencha covers Enterprise grid components.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Adjust and Sencha actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Mobile Development).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adjust
- Install and event attribution
- Fraud prevention
- Audience builder
- Automate
- Datascape reporting
- Data residency options
Only in Sencha
- Enterprise grid components
- Component library breadth
- Cross-browser legacy support
- Sencha Architect
- Cmd build tooling
- Mobile packaging
What people use each for
The jobs each tool is most often brought in to do.
Adjust
- An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Sencha
- European organisations that need attribution data held in the European Unionnot Sencha
- Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Sencha
- Games publishers running spend across many networks who need one reconciled performance viewnot Sencha
Sencha
- An enterprise building a data-grid-heavy internal application where pre-built pivot tables and complex grids save real development timenot Adjust
- A team maintaining a long-lived legacy Ext JS codebase that predates the free-framework eranot Adjust
- An organisation needing guaranteed vendor support and licensed indemnity rather than community-supported open sourcenot Adjust
- A regulated industry buyer whose procurement process requires a commercially licensed vendor relationshipnot Adjust
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adjust
- The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
- Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
- App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
- Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
- Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.
Sencha
- It is the only commercially licensed framework in this category; a per-developer fee applies where Ionic, Capacitor, NativeScript, MAUI and Kotlin Multiplatform all cost nothing.
- Its mobile story is secondary to its web-grid heritage, so teams primarily building consumer mobile apps get less mobile-specific benefit than from a purpose-built mobile framework.
- Idera has acquired numerous developer tool brands, and product investment across a large portfolio company is not guaranteed to prioritise any single acquired product indefinitely.
- The developer hiring pool for Ext JS specifically has shrunk as React and Angular dominate new development, making it harder to staff new projects.
- Community plugins, tutorials and Stack Overflow activity are far thinner than for any free, widely adopted framework in this category, so troubleshooting relies more on paid support than public resources.
Pricing, plan by plan
Adjust
On request- Adjust$undefined/year
- Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
- Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor
Sencha
On request- Ext JS$1895/year
- Per-developer licence, with maintenance and support renewal
- 30-day free evaluation trial available
- OEM licensing available separately for redistribution
Which should you pick?
Choose Adjust if
- You need install and event attribution.
- You work on iOS, Android, Web.
- You also want fraud prevention.
Choose Sencha if
- You need enterprise grid components.
- You work on Web, iOS, Android.
- You also want component library breadth.
Questions people ask
- Is Adjust or Sencha better?
- Neither clearly leads. Adjust starts at On request and Sencha at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adjust or Sencha?
- Adjust starts at On request and Sencha at On request.
- Does Adjust or Sencha run on more platforms?
- Adjust runs on iOS, Android, Web. Sencha runs on Web, iOS, Android.
- What is Adjust best used for?
- Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Sencha is typically brought in for.
- What can Adjust do that Sencha cannot?
- Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. Sencha covers Enterprise grid components, Component library breadth, Cross-browser legacy support, Sencha Architect.
Answered from the vendors’ own pages
Adjust: Does AppLovin ownership compromise measurement?
There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.
Sencha: Is any part of Sencha free?
A 30-day evaluation trial is available; production use requires a purchased per-developer licence.
Adjust: How does it compare with AppsFlyer on price?
Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.
Sencha: Who owns Sencha?
Idera, Inc., a private software holding company that also owns Xray and Xporter, two other Atlassian ecosystem products.
Adjust: Can data be kept in the EU?
Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.
Sencha: Is Sencha mainly a mobile framework?
No. Its core strength is data-heavy enterprise web UI, particularly grids; mobile packaging is a secondary capability.
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