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Logistics · head to head

Alpega vs Rose Rocket

Alpega logo

Alpega

Logistics

European TMS and freight exchange group behind Teleroute and Wtransnet

From
On request
Rated
-
Full reviewWebsite
Rose Rocket logo

Rose Rocket

Logistics

Transportation management system built around customer portals and an open API for carriers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alpega coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.; Rose Rocket settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • They diverge on capability: Alpega covers Modular TMS, Rose Rocket covers Branded shipper portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alpega and Rose Rocket actually diverge.

Attributes where Alpega and Rose Rocket differ
AttributeAlpegaRose Rocket
PlatformsWeb, Cloud, iOS, AndroidWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alpega

  • Modular TMS
  • Freight exchanges
  • TenderEasy
  • Real-time visibility
  • Carrier verification
  • Reusable packaging management
  • Analytics and reporting

Only in Rose Rocket

  • Branded shipper portal
  • LTL and final mile planning
  • Driver mobile app
  • Open API
  • Billing and rating
  • Dispatch board

What people use each for

The jobs each tool is most often brought in to do.

Alpega

  • A European manufacturer that needs both contracted transport planning and spot capacity from the same suppliernot Rose Rocket
  • A shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basisnot Rose Rocket
  • A logistics provider needing verified carrier credentials and credit checks before handing over a loadnot Rose Rocket
  • An operation tracking reusable pallets and crates through a European distribution networknot Rose Rocket

Rose Rocket

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve trackingnot Alpega
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatchnot Alpega
  • A carrier with an in house development team that wants to build custom workflows against a documented APInot Alpega
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database serversnot Alpega

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alpega

  • Coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.
  • The group was assembled from acquisitions including Teleroute, Wtransnet, TenderEasy and inet, so modules differ in interface and data model and cross-module workflows are less joined up than the group branding implies.
  • The TMS and the freight exchanges are separately subscribed, so the combination that is the reason to choose Alpega costs two contracts rather than one.
  • Pricing is unpublished and typically volume based on shipments or transport orders, so a business whose freight volume grows faces a cost curve it cannot model in advance.
  • Freight exchange value depends entirely on carrier density on your specific lanes, and a shipper on thin or peripheral routes will find far less capacity than the headline carrier count suggests.

Rose Rocket

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Pricing, plan by plan

Alpega

On request
  • Alpega TMS$undefined/year
    • Modular subscription by function and geography
    • Priced by shipment or transport order volume
    • Implementation and carrier onboarding quoted separately
  • Freight exchange subscription$undefined/year
    • Teleroute, Wtransnet or 123cargo access
    • Subscription by user and country scope
    • Carrier verification and credit information included

Rose Rocket

On request
  • Rose Rocket$undefined/year
    • Transportation management and dispatch
    • Branded customer portal
    • Driver mobile application and API access

Which should you pick?

Choose Alpega if

  • You need modular tms.
  • You work on Web, Cloud, iOS, Android.
  • You also want freight exchanges.
Alpega review

Choose Rose Rocket if

  • You need branded shipper portal.
  • You work on Web, iOS, Android, API.
  • You also want ltl and final mile planning.
Rose Rocket review

Questions people ask

Is Alpega or Rose Rocket better?
Neither clearly leads. Alpega starts at On request and Rose Rocket at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alpega or Rose Rocket?
Alpega starts at On request and Rose Rocket at On request.
Does Alpega or Rose Rocket run on more platforms?
Alpega runs on Web, Cloud, iOS, Android. Rose Rocket runs on Web, iOS, Android, API.
What is Alpega best used for?
Alpega is most often used for a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier, a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis, a logistics provider needing verified carrier credentials and credit checks before handing over a load, an operation tracking reusable pallets and crates through a european distribution network. Of those, a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier and a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis are not what Rose Rocket is typically brought in for.
What can Alpega do that Rose Rocket cannot?
Alpega covers Modular TMS, Freight exchanges, TenderEasy, Real-time visibility. Rose Rocket covers Branded shipper portal, LTL and final mile planning, Driver mobile app, Open API.

Answered from the vendors’ own pages

Alpega: Are the freight exchanges included with the TMS?

No. Teleroute, Wtransnet and 123cargo are separately subscribed products, even though they belong to the same group.

Rose Rocket: Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Alpega: Does Alpega work outside Europe?

Its carrier network and regulatory coverage are built around European road freight. It operates in around 80 countries but the density that makes it useful is intra-European.

Rose Rocket: Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Alpega: Is pricing published?

No. TMS pricing is quoted by module and usually by shipment or transport order volume. Exchange subscriptions are quoted by user and country scope.

Rose Rocket: Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Alpega: What happened to Teleroute and Wtransnet as brands?

Both continue to trade under their own names as Alpega freight exchanges, alongside 123cargo.

Rose Rocket: Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

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