Fashion & Apparel · head to head
Returnly vs ApparelMagic
R
Returnly
Fashion & Apparel
In-browser returns experience platform
- From
- $200/month
- Rated
- -

ApparelMagic
Fashion & Apparel
ERP built for fashion and apparel
- From
- $337/month
- Rated
- -
The short version
- Each has a real cost: Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).; ApparelMagic user count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
- They diverge on capability: Returnly covers In-browser returns, ApparelMagic covers Order management.
Where they differ
Only the attributes on which Returnly and ApparelMagic actually diverge.
| Attribute | Returnly | ApparelMagic |
|---|---|---|
| Starting price | $200/month | $337/month |
| Founded | 2014 | 2000 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Fashion & Apparel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Returnly
- In-browser returns
- Instant refunds
- Analytics
- Integration
- Encryption
- Authentication
- Cloud deployment
- Web support
Only in ApparelMagic
- Order management
- Inventory management
- Production tracking
- Purchasing
- Warehouse management
- Financial management
- Reporting & analytics
- B2B ecommerce portal
Both cover
- Shopify
- Magento
What people use each for
The jobs each tool is most often brought in to do.
Returnly
- Returns managementnot ApparelMagic
- Customer experiencenot ApparelMagic
ApparelMagic
- Fashion brand order management and inventory controlnot Returnly
- Product development workflow and merchandisingnot Returnly
- Multi-warehouse and multi-channel sales coordinationnot Returnly
- Supply chain integration for apparel brandsnot Returnly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Returnly
- Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
ApparelMagic
- User count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
- Integration limits: Professional plan supports only 3 integrations, Enterprise 5, Ultimate unlimited
- Warehouse limits: Professional supports 3, Enterprise 5, Ultimate unlimited
- B2B store access limited: Professional plan restricted to 1 store, Enterprise 3, Ultimate unlimited
- Additional cost for sales representatives at $40-50 per month
Pricing, plan by plan
Returnly
$200/month- Essential$200/month
- In-browser returns
- Basic analytics
- Professional$400/month
- All features
- Advanced analytics
ApparelMagic
$337/monthNo published plan breakdown. See the ApparelMagic review.
Which should you pick?
Choose ApparelMagic if
- You need order management.
- You also want inventory management.
Questions people ask
- Is Returnly or ApparelMagic better?
- Neither clearly leads. Returnly starts at $200/month and ApparelMagic at $337/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Returnly or ApparelMagic?
- Returnly starts at $200/month and ApparelMagic at $337/month.
- Does Returnly or ApparelMagic run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Returnly best used for?
- Returnly is most often used for returns management, customer experience. Of those, returns management and customer experience are not what ApparelMagic is typically brought in for.
- What can Returnly do that ApparelMagic cannot?
- Returnly covers In-browser returns, Instant refunds, Analytics, Integration. ApparelMagic covers Order management, Inventory management, Production tracking, Purchasing. Both handle Shopify, Magento.
