Podcasting · head to head
Headliner vs Podtrac

Podtrac
Podcasting
Industry-standard podcast measurement and analytics
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Headliner free plan allows only one unwatermarked audiogram per month; everything else carries a Headliner watermark; Podtrac no pricing information published on homepage or accessible pages
- They diverge on capability: Headliner covers Audio to video conversion, Podtrac covers IAB-certified measurement.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Headliner and Podtrac actually diverge.
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Podcasting).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Headliner
- Audio to video conversion
- Animated waveforms
- Automatic captions
- Brand customization
- Social media optimization
- Batch processing
- Podcast platforms
- Social media
Only in Podtrac
- IAB-certified measurement
- Download analytics
- Industry rankings
- Audience demographics
- Trend analysis
- Custom reporting
- All podcast hosts
- Advertising platforms
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Headliner
- Turning podcast audio into captioned audiogram videos for social medianot Podtrac
- Auto transcribing episodes and burning captions into video clipsnot Podtrac
- Producing branded promotional clips from full length episodesnot Podtrac
Podtrac
- Podcast measurementnot Headliner
- Industry rankingsnot Headliner
- Advertiser reportingnot Headliner
- Audience analysisnot Headliner
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Headliner
- Free plan allows only one unwatermarked audiogram per month; everything else carries a Headliner watermark
- Basic plan at $9.99 per month caps unwatermarked audiograms at 10 per month
- Free and Basic plans cap video length at 10 minutes at 1080p; 2 hour videos require the Pro plan
- Custom watermarks and unlimited unwatermarked exports require the $25.99 per month Pro plan
- Video upload storage is capped at 10GB on every plan including Pro
Podtrac
- No pricing information published on homepage or accessible pages
- Dedicated pricing page exists but content not retrievable
- Model not described publicly; requires direct sales engagement
Pricing, plan by plan
Headliner
Free- Forever FreeFree
- Ad-supported experience
- Unlimited free video clips
- Unlimited captioned videos
- Basic$9.99/month
- Ad-free experience
- 10 unwatermarked audiograms/month
- Unlimited captions (10 min/project)
- Pro$25.99/month
- All Basic features
- Unlimited unwatermarked videos
- Unlimited transcription
Podtrac
Free- PublisherFree
- Podcast measurement
- Download analytics
- Industry rankings
- Premium$undefined/month
- Advanced demographics
- Custom reporting
- API access
Which should you pick?
Choose Headliner if
- You need audio to video conversion.
- You want to start without paying.
- You also want animated waveforms.
Choose Podtrac if
- You need iab-certified measurement.
- You want to start without paying.
- You also want download analytics.
Questions people ask
- Is Headliner or Podtrac better?
- Neither clearly leads. Headliner starts at Free and Podtrac at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Headliner or Podtrac?
- Headliner starts at Free and Podtrac at Free.
- Does Headliner or Podtrac run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Headliner for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Headliner best used for?
- Headliner is most often used for turning podcast audio into captioned audiogram videos for social media, auto transcribing episodes and burning captions into video clips, producing branded promotional clips from full length episodes. Of those, turning podcast audio into captioned audiogram videos for social media and auto transcribing episodes and burning captions into video clips are not what Podtrac is typically brought in for.
- What can Headliner do that Podtrac cannot?
- Headliner covers Audio to video conversion, Animated waveforms, Automatic captions, Brand customization. Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Both handle Web support.
Answered from the vendors’ own pages
Headliner: How much does Headliner cost?
Headliner offers Forever Free (ad-supported), Basic at $9.99/month (reduced from $14.99), and Pro at $25.99/month (reduced from $29.99).
SourcePodtrac: How do I get Podtrac pricing information?
Podtrac does not publish pricing on its homepage. A dedicated pricing page exists (/plans-pricing) but requires visiting the site directly to access full details. Source: https://analytics.podtrac.com
SourceHeadliner: What is included in Headliner Pro?
Headliner Pro at $25.99/month includes unlimited unwatermarked videos, unlimited transcription, unlimited captions, custom watermarks, 1080p up to 2 hours, 4-hour audio files, and priority support.
SourcePodtrac: What does Podtrac offer without a paid plan?
Podtrac's free offerings are not detailed on their homepage. Contact via their website for information about complimentary or trial access to their analytics tools. Source: https://analytics.podtrac.com
SourceHeadliner: Does Headliner offer annual discounts?
Yes, annual billing offers up to 50% savings. Basic plan costs $7.99/month billed yearly, and Pro costs $19.99/month billed yearly.
SourcePodtrac: Is Podtrac pricing publicly available?
Podtrac does not display pricing details publicly online. Prospective customers must navigate to their pricing page or contact sales directly for rate information. Source: https://analytics.podtrac.com
SourceRelated pages
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