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Podtrac vs Apple Podcasts Connect

Podtrac logo

Podtrac

Software

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite
Apple Podcasts Connect logo

Apple Podcasts Connect

Software

Manage and distribute your podcast on Apple Podcasts

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Podtrac the Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link; Apple Podcasts Connect requires an Apple account, and a show has to be claimed before it can be managed
  • They diverge on capability: Podtrac covers IAB-certified measurement, Apple Podcasts Connect covers Podcast submission.

Where they differ

Only the attributes on which Podtrac and Apple Podcasts Connect actually diverge.

Attributes where Podtrac and Apple Podcasts Connect differ
AttributePodtracApple Podcasts Connect
Pricing modelfreemiumfree
PlatformsWebWeb, Ios, Macos
Founded20051976

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms

Only in Apple Podcasts Connect

  • Podcast submission
  • Episode management
  • Analytics
  • Subscription monetization
  • Show optimization
  • Multi-show management
  • Hosting platforms
  • Apple ecosystem

Both cover

  • RSS feeds
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Podtrac

  • Podcast measurementnot Apple Podcasts Connect
  • Industry rankingsnot Apple Podcasts Connect
  • Advertiser reportingnot Apple Podcasts Connect
  • Audience analysisnot Apple Podcasts Connect

Apple Podcasts Connect

  • Submitting a new podcast to Apple Podcastsnot Podtrac
  • Claiming an existing show so it is registered to your accountnot Podtrac
  • Reviewing Apple Podcasts listener trends and analyticsnot Podtrac
  • Managing show artwork and metadatanot Podtrac

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Podtrac

  • The Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link

Apple Podcasts Connect

  • Requires an Apple account, and a show has to be claimed before it can be managed
  • Only reports listening that happens inside Apple Podcasts, so it is not a whole-audience view
  • Does not host audio; the show still needs a hosting provider elsewhere

Pricing, plan by plan

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Apple Podcasts Connect

Free
  • FreeFree
    • Podcast submission
    • Analytics dashboard
    • Episode management
  • Subscriptions Program$19.99/year
    • Premium subscriptions
    • Paid content
    • Subscriber management

Which should you pick?

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Choose Apple Podcasts Connect if

  • You need podcast submission.
  • You want to start without paying.
  • You work on Web, Ios, Macos.
  • You also want episode management.
Apple Podcasts Connect review

Questions people ask

Is Podtrac or Apple Podcasts Connect better?
Neither clearly leads. Podtrac starts at Free and Apple Podcasts Connect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Podtrac or Apple Podcasts Connect?
Podtrac starts at Free and Apple Podcasts Connect at Free.
Does Podtrac or Apple Podcasts Connect run on more platforms?
Podtrac runs on Web. Apple Podcasts Connect runs on Web, Ios, Macos.
Can I use Podtrac for free?
Both have a free tier, so you can try either at no cost before committing.
What is Podtrac best used for?
Podtrac is most often used for podcast measurement, industry rankings, advertiser reporting, audience analysis. Of those, podcast measurement and industry rankings are not what Apple Podcasts Connect is typically brought in for.
What can Podtrac do that Apple Podcasts Connect cannot?
Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Apple Podcasts Connect covers Podcast submission, Episode management, Analytics, Subscription monetization. Both handle RSS feeds, Web support.
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