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Business Intelligence · head to head

Pigment vs Whimsical

Pigment logo

Pigment

Business Intelligence

Enterprise business planning platform for finance, sales and workforce modelling

From
On request
Rated
-
Full reviewWebsite
Whimsical logo

Whimsical

Technology

Where great ideas take shape

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whimsical has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pigment no pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.; Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • They diverge on capability: Pigment covers Dimensional modelling, Whimsical covers Flowcharts.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Pigment and Whimsical actually diverge.

Attributes where Pigment and Whimsical differ
AttributePigmentWhimsical
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
CategoryBusiness IntelligenceTechnology
FoundedUnknown2017

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pigment

  • Dimensional modelling
  • Scenario planning
  • Data connectors
  • Application blocks
  • Reporting and boards
  • Access control
  • Audit trail
  • AI assistance

Only in Whimsical

  • Flowcharts
  • Wireframes
  • Mind maps
  • Sticky notes
  • Docs
  • Real-time collaboration
  • Templates
  • Keyboard shortcuts

What people use each for

The jobs each tool is most often brought in to do.

Pigment

  • A finance team retiring a fragile Excel consolidation that no one can audit and only one person can runnot Whimsical
  • Sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance usesnot Whimsical
  • A company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meetingnot Whimsical
  • Replacing an ageing Anaplan estate where the model has become unmaintainable and per-workspace costs have crept upnot Whimsical

Whimsical

  • Product planningnot Pigment
  • UI/UX designnot Pigment
  • Brainstormingnot Pigment
  • Process documentationnot Pigment
  • Project visualizationnot Pigment

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pigment

  • No pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • Cost scales with planning processes rather than with company size, so a successful first deployment creates internal demand that directly increases the bill at renewal.
  • It requires a modelling owner. Without a person who understands dimensional design, teams rebuild spreadsheet patterns in Pigment and inherit all the maintenance problems they were trying to escape.
  • Implementation is partner-led and measured in months, so the payback horizon is long compared with lighter FP&A tools that a controller can configure alone.
  • The connector library covers major systems well but the long tail is thinner than the incumbents, and industry-specific source systems often need a warehouse or a file drop in between.

Whimsical

  • The free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • File uploads are limited to 5MB per file and 1GB in total on the free plan
  • Version history on the free plan goes back 7 days
  • Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
  • SSO and SAML are Business tier only at $20 per editor per month

Pricing, plan by plan

Pigment

On request
  • Pigment platform$undefined/year
    • Platform fee plus per use-case fees
    • Licences tiered as editor, contributor and explorer
    • No free tier and no self-service signup

Whimsical

Free
  • StarterFree
    • Up to 4 boards
    • Unlimited viewers
    • 7-day version history
  • Pro$10/month
    • Unlimited boards
    • Unlimited version history
    • Advanced permissions
  • Org$20/month
    • Everything in Pro
    • SSO
    • User management

Which should you pick?

Choose Pigment if

  • You need dimensional modelling.
  • You also want scenario planning.
Pigment review

Choose Whimsical if

  • You need flowcharts.
  • You want to start without paying.
  • You also want wireframes.
Whimsical review

Questions people ask

Is Pigment or Whimsical better?
Neither clearly leads. Pigment starts at On request and Whimsical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pigment or Whimsical?
Whimsical has a free tier; the other does not. Paid plans start at On request for Pigment and Free for Whimsical.
Does Pigment or Whimsical run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Whimsical for free?
Yes. Whimsical has a free tier, so you can try it without paying. Pigment starts at On request.
What is Pigment best used for?
Pigment is most often used for a finance team retiring a fragile excel consolidation that no one can audit and only one person can run, sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance uses, a company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meeting, replacing an ageing anaplan estate where the model has become unmaintainable and per-workspace costs have crept up. Of those, a finance team retiring a fragile excel consolidation that no one can audit and only one person can run and sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance uses are not what Whimsical is typically brought in for.
What can Pigment do that Whimsical cannot?
Pigment covers Dimensional modelling, Scenario planning, Data connectors, Application blocks. Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes.

Answered from the vendors’ own pages

Pigment: Does Pigment publish prices?

No. Expect a quote combining a platform fee, fees per planning use case, and seat licences split into editor, contributor and explorer tiers.

Whimsical: What are Whimsical's pricing tiers?

Whimsical offers three plans: Free at 0 dollars per month per editor, Pro at 10 dollars per month per editor, and Business at 20 dollars per month per editor.

Source
Pigment: Is Pigment an alternative to Anaplan?

It is positioned directly against Anaplan and much of its customer base is migrating from it, mainly citing modelling readability and recalculation speed.

Whimsical: What is included in the Free plan?

The Free plan allows creation of up to 50 board objects and 50 doc blocks per month, includes watermarked exports, and provides 7-day version history. Storage is limited to 1GB.

Source
Pigment: Can we use it without consultants?

In practice most deployments use Pigment or a partner for the initial build. Ongoing model changes can be handled in-house once someone owns the modelling discipline.

Whimsical: What features unlock in the Pro plan?

The Pro plan removes the object creation limits, provides unlimited board objects and doc blocks, removes watermarks from exports, extends version history to 90 days, and offers 100GB of storage.

Source
Pigment: Where is data hosted?

Pigment is a European vendor with regional hosting options, which is often the deciding factor for EU buyers with data residency requirements.

Whimsical: What security and team features come with Business?

The Business plan adds private teams, SAML single sign-on, SCIM and advanced security controls, unlimited version history, priority support, and a dedicated success manager. Storage starts at 2TB.

Source
Whimsical: Do discounts apply for annual billing?

Yes, annual billing offers a 17 percent discount compared to monthly rates. Additionally, nonprofits receive a 20 percent discount and students and teachers get full access.

Source
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