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Software · head to head

Olo vs Tock

Olo logo

Olo

Software

Digital ordering and delivery platform

From
On request
Rated
-
Full reviewWebsite
Tock logo

Tock

Software

All-in-one reservation and events platform

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Olo olo platform pricing is not published; it is sold directly to restaurant operators via sales contact, with only free operator-facing apps visible on the App Store; Tock tock To Go pickup/delivery takes a 3% cut of orders from restaurants, with the separate $5 to $10 delivery charge passed to the consumer, per a case study reproduced on the vendor's own site (Internet Archive capture, 25 December 2022)
  • They diverge on capability: Olo covers Digital ordering, Tock covers Reservations.

Where they differ

Only the attributes on which Olo and Tock actually diverge.

Attributes where Olo and Tock differ
AttributeOloTock
Starting priceOn request$199/month
Founded20052014

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Olo

  • Digital ordering
  • Delivery management
  • Dispatch
  • Rails integration
  • Catering
  • Enterprise analytics
  • DoorDash
  • Uber Eats

Only in Tock

  • Reservations
  • Prepaid bookings
  • Event ticketing
  • Experiences
  • Table management
  • CRM
  • Toast
  • Square

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Olo

  • Point of Sale
  • Order Management
  • Inventory Control
  • Staff Scheduling

Tock

  • Point of Sale
  • Order Management
  • Inventory Control
  • Staff Scheduling

Both are used for point of sale, order management, inventory control, staff scheduling, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Olo

  • Olo platform pricing is not published; it is sold directly to restaurant operators via sales contact, with only free operator-facing apps visible on the App Store

Tock

  • Tock To Go pickup/delivery takes a 3% cut of orders from restaurants, with the separate $5 to $10 delivery charge passed to the consumer, per a case study reproduced on the vendor's own site (Internet Archive capture, 25 December 2022)

Pricing, plan by plan

Olo

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform

Tock

$199/month
  • Basic$199/month
    • Reservations
    • Basic features
  • Plus$699/month
    • Events
    • Prepaid
    • Marketing
  • ProFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Olo if

  • You need digital ordering.
  • You work on Web, Ios, Android.
  • You also want delivery management.
Olo review

Choose Tock if

  • You need reservations.
  • You work on Web, Ios, Android.
  • You also want prepaid bookings.
Tock review

Questions people ask

Is Olo or Tock better?
Neither clearly leads. Olo starts at On request and Tock at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Olo or Tock?
Olo starts at On request and Tock at $199/month.
Does Olo or Tock run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Olo best used for?
Olo is most often used for point of sale, order management, inventory control, staff scheduling.
What can Olo do that Tock cannot?
Olo covers Digital ordering, Delivery management, Dispatch, Rails integration. Tock covers Reservations, Prepaid bookings, Event ticketing, Experiences. Both handle Web support, Ios support, Android support.
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Related pages

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