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Communication · head to head

Novu vs PostHog

Novu logo

Novu

Communication

Open-source notification infrastructure for multi-channel messaging

From
Free
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • They diverge on capability: Novu covers Multi-channel workflows, PostHog covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Novu and PostHog actually diverge.

Attributes where Novu and PostHog differ
AttributeNovuPostHog
Pricing modelfreemiumusage-based
Platformsweb, apiWeb, Ios, Android, Api
CategoryCommunicationTechnology
FoundedUnknown2020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Novu

  • Multi-channel workflows
  • Advanced email editor
  • Activity feed
  • Multi-environment support
  • Role-based access control
  • Self-hosting

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

What people use each for

The jobs each tool is most often brought in to do.

Novu

  • Building multi-channel notification workflows for a SaaS productnot PostHog
  • Self-hosting notification infrastructure for data controlnot PostHog
  • Managing separate notification environments for staging and productionnot PostHog
  • Tracking notification delivery history and activitynot PostHog

PostHog

  • Product analyticsnot Novu
  • Feature experimentationnot Novu
  • User behavior trackingnot Novu
  • A/B testingnot Novu
  • Debug production issuesnot Novu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Novu

  • Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
  • HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Novu

Free
  • FreeFree
    • 10,000 workflow runs/month
    • All channels included
    • Up to 20 workflows
  • Pro$30/month
    • 30,000+ workflow runs/month
    • Advanced email editor
    • Remove Novu branding
  • Team$250/month
    • 250,000+ workflow runs/month
    • Up to 10 environments
    • 90-day activity feed retention

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Novu if

  • You need multi-channel workflows.
  • You want to start without paying.
  • You work on web, api.
  • You also want advanced email editor.
Novu review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Novu or PostHog better?
Neither clearly leads. Novu starts at Free and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Novu or PostHog?
Novu starts at Free and PostHog at Free.
Does Novu or PostHog run on more platforms?
Novu runs on web, api. PostHog runs on Web, Ios, Android, Api.
Can I use Novu for free?
Both have a free tier, so you can try either at no cost before committing.
What is Novu best used for?
Novu is most often used for building multi-channel notification workflows for a saas product, self-hosting notification infrastructure for data control, managing separate notification environments for staging and production, tracking notification delivery history and activity. Of those, building multi-channel notification workflows for a saas product and self-hosting notification infrastructure for data control are not what PostHog is typically brought in for.
What can Novu do that PostHog cannot?
Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support. PostHog covers Product analytics, Session recording, Feature flags, A/B testing.

Answered from the vendors’ own pages

Novu: What does Novu cost?

Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.

Source
PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Novu: Is there a free plan, and what are its limits?

Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
Novu: How is usage metered?

Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
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