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Software · head to head

mParticle vs Strapi

mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Strapi logo

Strapi

Software

Headless CMS with REST and GraphQL APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Strapi has a free tier, so it costs nothing to try first.
  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Strapi cloud pricing is per project, not per account, so a second project doubles the bill
  • They diverge on capability: mParticle covers Data collection, Strapi covers REST API.

Where they differ

Only the attributes on which mParticle and Strapi actually diverge.

Attributes where mParticle and Strapi differ
AttributemParticleStrapi
Starting price$500/monthFree
Pricing modelusage-basedopen-source
Free tierNoYes
PlatformsWeb, MobileNode.js, Cloud, Self-hosted, Docker
Founded20132015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Strapi

  • REST API
  • GraphQL API
  • Content management
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Webhooks

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Strapi
  • Building a customer data platform across web, mobile and server sourcesnot Strapi

Strapi

  • Running a self hosted headless CMS with a REST or GraphQL APInot mParticle
  • Giving editors a content admin panel over a custom content modelnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Strapi

  • Cloud pricing is per project, not per account, so a second project doubles the bill
  • Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
  • Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
  • Backups start at the Pro plan, weekly, and only become daily at Business
  • An uptime SLA is Business only, at $450 a month per project
  • Additional environments cost $60 a month on Pro and $300 a month on Business

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Strapi

Free
  • CommunityFree
    • Self-hosted Strapi
    • Community support
  • Pro$99/monthly
    • Cloud hosting
    • Advanced features
    • Priority support
  • Business$undefined/monthly
    • Enterprise features
    • Custom SLA
    • Dedicated support

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Strapi if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Strapi review

Questions people ask

Is mParticle or Strapi better?
Neither clearly leads. mParticle starts at $500/month and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Strapi?
Strapi has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Strapi.
Does mParticle or Strapi run on more platforms?
mParticle runs on Web, Mobile. Strapi runs on Node.js, Cloud, Self-hosted, Docker.
Can I use Strapi for free?
Yes. Strapi has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Strapi is typically brought in for.
What can mParticle do that Strapi cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.
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