Softwr

Software · head to head

Mixmax vs Apollo.io

Mixmax logo

Mixmax

Software

Email productivity and sales engagement platform

From
Free
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixmax free plan severely limits email tracking to 20 emails per month; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Mixmax covers Email tracking, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Mixmax and Apollo.io actually diverge.

Attributes where Mixmax and Apollo.io differ
AttributeMixmaxApollo.io
PlatformsWeb, GmailWeb
Founded20142020

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixmax

  • Email tracking
  • Meeting scheduling
  • Email sequences
  • Templates
  • Mail merge
  • Pipedrive
  • SOC 2 Type II
  • GDPR compliant

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • SOC2

Both cover

  • Gmail
  • Salesforce
  • HubSpot
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mixmax

  • Email outreachnot Apollo.io
  • Meeting schedulingnot Apollo.io
  • Follow-up automationnot Apollo.io
  • Sales trackingnot Apollo.io

Apollo.io

  • Lead generationnot Mixmax
  • Prospect researchnot Mixmax
  • Sales automationnot Mixmax

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixmax

  • Free plan severely limits email tracking to 20 emails per month
  • Download tracking in Outlook only works through web app, not desktop
  • Tracking indicators not supported for Outlook desktop users
  • Limited integration with email clients beyond Gmail

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Mixmax

Free
  • FreeFree
    • Email tracking (100/mo)
    • Basic scheduling
    • Email templates
  • SMB$34/month
    • Unlimited tracking
    • Sequences
    • Mail merge
  • Growth$65/month
    • All SMB features
    • Automation rules
    • Dialer
  • EnterpriseFree
    • All Growth features
    • Admin controls
    • SSO

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Mixmax if

  • You need email tracking.
  • You want to start without paying.
  • You work on Web, Gmail.
  • You also want meeting scheduling.
Mixmax review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Mixmax or Apollo.io better?
Neither clearly leads. Mixmax starts at Free and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixmax or Apollo.io?
Mixmax starts at Free and Apollo.io at Free.
Does Mixmax or Apollo.io run on more platforms?
Mixmax runs on Web, Gmail. Apollo.io runs on Web.
Can I use Mixmax for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixmax best used for?
Mixmax is most often used for email outreach, meeting scheduling, follow-up automation, sales tracking. Of those, email outreach and meeting scheduling are not what Apollo.io is typically brought in for.
What can Mixmax do that Apollo.io cannot?
Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Gmail, Salesforce, HubSpot, Slack.

Answered from the vendors’ own pages

Mixmax: Does Mixmax integrate with Gmail?

Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.

Source
Mixmax: What email tracking does Mixmax provide?

Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.

Source
Mixmax: What does Mixmax cost?

Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.

Source
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Related pages

More on Mixmax

More on Apollo.io

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