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Spreadsheets · head to head

Metabase vs Pendo

Metabase logo

Metabase

Spreadsheets

Fast analytics with the friendly UX

From
Free
Rated
-
Full reviewWebsite
Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metabase aI Service charges $3.75 per 1 million tokens (after 1M free tokens included); Pendo pricing is not publicly available and requires a custom quote
  • They diverge on capability: Metabase covers No-code Query Builder, Pendo covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Metabase and Pendo actually diverge.

Attributes where Metabase and Pendo differ
AttributeMetabasePendo
Pricing modelfreemiumUnknown
PlatformsWeb, Self-hosted cloudWeb, Mobile, Desktop
CategorySpreadsheetsTechnology
Founded20142013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metabase

  • No-code Query Builder
  • SQL Editor
  • Interactive Dashboards
  • Alerts
  • Embedding
  • PostgreSQL
  • MySQL
  • MongoDB

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

What people use each for

The jobs each tool is most often brought in to do.

Metabase

  • Business intelligence and data exploration for non-technical usersnot Pendo
  • Embedded analytics for SaaS applicationsnot Pendo
  • Self-service reporting and dashboard creationnot Pendo
  • Integration with 40+ data sources including cloud warehousesnot Pendo

Pendo

  • User onboardingnot Metabase
  • Feature adoptionnot Metabase
  • Product analyticsnot Metabase
  • User feedback collectionnot Metabase
  • Digital adoptionnot Metabase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metabase

  • AI Service charges $3.75 per 1 million tokens (after 1M free tokens included)
  • Transforms cost $0.01 per run after 1,000 included runs per month
  • Advanced Transforms cost $0.02 per run after included allocation
  • Storage overages start at $2 per 1M rows (1M rows free)
  • All yearly plans offer 10% discount versus monthly, incentivizing annual commitment

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Pricing, plan by plan

Metabase

Free
  • Open SourceFree
    • Unlimited users
    • Unlimited questions and dashboards
    • AI-powered query generation
  • Starter$90/month
    • Email and chat support
    • $100/month standard monthly billing
    • 20+ data connectors
  • Pro$517.5/month
    • $575/month standard monthly
    • Row/column-level permissions
    • SSO
  • Enterprise$20000/year
    • Dedicated success engineer
    • 1-day support response SLA
    • Air-gapped deployment

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Which should you pick?

Choose Metabase if

  • You need no-code query builder.
  • You want to start without paying.
  • You work on Web, Self-hosted cloud.
  • You also want sql editor.
Metabase review

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Questions people ask

Is Metabase or Pendo better?
Neither clearly leads. Metabase starts at Free and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metabase or Pendo?
Metabase starts at Free and Pendo at Free.
Does Metabase or Pendo run on more platforms?
Metabase runs on Web, Self-hosted cloud. Pendo runs on Web, Mobile, Desktop.
Can I use Metabase for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metabase best used for?
Metabase is most often used for business intelligence and data exploration for non-technical users, embedded analytics for saas applications, self-service reporting and dashboard creation, integration with 40+ data sources including cloud warehouses. Of those, business intelligence and data exploration for non-technical users and embedded analytics for saas applications are not what Pendo is typically brought in for.
What can Metabase do that Pendo cannot?
Metabase covers No-code Query Builder, SQL Editor, Interactive Dashboards, Alerts. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking.

Answered from the vendors’ own pages

Metabase: How much does Metabase cost?

Metabase Open Source is free for self-hosted deployments with unlimited users and dashboards. Cloud-hosted Starter tier costs $90/month annually ($100/month monthly) with Pro at $517.50/month annually ($575/month monthly). Enterprise plans start at $20,000 per year.

Source
Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Metabase: Does Metabase charge for additional users?

Yes, Metabase charges per-user fees beyond included users. Starter includes 5 users at $6 per additional user per month. Pro includes 10 users at $12 per additional user per month. Enterprise pricing is custom.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Metabase: What usage-based fees does Metabase charge?

Metabase charges $3.75 per 1 million tokens for AI services (after 1M free tokens), $0.01 per transform run after 1,000 included per month, $0.02 for advanced transforms, and storage overages at $2 per 1M rows beyond the included 1M rows.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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