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Fitness · head to head

Mariana Tek vs Zwift

Mariana Tek logo

Mariana Tek

Fitness

Boutique fitness software

From
$200/month
Rated
-
Full reviewWebsite
Zwift logo

Zwift

Fitness

Game-like virtual cycling and running world that requires a smart trainer or compatible smart bike

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mariana Tek none of the three packages (Core, Core plus Growth, Full Growth Bundle) shows a price; each tier displays only a Book a demo button; Zwift it requires a smart trainer, smart bike or footpod, so the total cost includes hardware that can run into hundreds of dollars before the subscription starts.
  • They diverge on capability: Mariana Tek covers Custom branded apps, Zwift covers Persistent virtual world.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mariana Tek and Zwift actually diverge.

Attributes where Mariana Tek and Zwift differ
AttributeMariana TekZwift
Starting price$200/monthOn request
Pricing modelsubscriptionPer user per month
PlatformsIos, Android, WebiOS, Android, Windows, macOS
Founded2016Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mariana Tek

  • Custom branded apps
  • Spot booking
  • Waitlist management
  • Analytics dashboard
  • Franchise management
  • Stripe
  • ClassPass
  • Apple Pay

Only in Zwift

  • Persistent virtual world
  • Group rides and races
  • Structured workouts
  • Avatar and social layer
  • Apple TV native support
  • Own hardware line

What people use each for

The jobs each tool is most often brought in to do.

Mariana Tek

  • Class booking and membership management for boutique fitness studiosnot Zwift
  • Spot booking and check in for cycling and strength studiosnot Zwift
  • Multi location studio operations and reportingnot Zwift

Zwift

  • A cyclist who finds indoor trainer sessions boring and wants a social, game-like world to ride innot Mariana Tek
  • A runner and cyclist who wants one subscription covering both activitiesnot Mariana Tek
  • Someone motivated by group rides, races and leaderboards rather than a plain data screennot Mariana Tek
  • A household with an Apple TV wanting to ride without a separate laptop or tablet setupnot Mariana Tek

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mariana Tek

  • None of the three packages (Core, Core plus Growth, Full Growth Bundle) shows a price; each tier displays only a Book a demo button
  • The Core package is scoped to single locations just getting started
  • Add on features are bought by upgrading the membership, so the entry package price is not the final cost
  • Card payments run through Stripe at its standard flat rate for all purchases regardless of card type

Zwift

  • It requires a smart trainer, smart bike or footpod, so the total cost includes hardware that can run into hundreds of dollars before the subscription starts.
  • Its game-like focus on avatars and social riding means the training structure is less rigorous than a purpose-built training tool like TrainerRoad.
  • Zwift now sells its own hardware, so buyers researching a trainer need to separate Zwift-branded gear from third-party options that also work with the platform.
  • The virtual world and graphics require reasonably capable hardware to run smoothly, unlike a data-only training app.
  • Races and group rides depend on other users being online at the same time, so value drops in off-peak hours or less popular time zones.

Pricing, plan by plan

Mariana Tek

$200/month
  • Studio$200/month
    • Booking
    • Payments
    • Branded app
  • Enterprise$500/month
    • Multi-location
    • Franchise tools
    • API

Zwift

On request
  • Zwift$19.99/month
    • Unlimited cycling and running in the virtual world
    • Group rides, races and structured workouts
  • Zwift Annual$199.99/year
    • Same features billed yearly

Which should you pick?

Choose Mariana Tek if

  • You need custom branded apps.
  • You work on Ios, Android, Web.
  • You also want spot booking.
Mariana Tek review

Choose Zwift if

  • You need persistent virtual world.
  • You work on iOS, Android, Windows, macOS.
  • You also want group rides and races.
Zwift review

Questions people ask

Is Mariana Tek or Zwift better?
Neither clearly leads. Mariana Tek starts at $200/month and Zwift at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mariana Tek or Zwift?
Mariana Tek starts at $200/month and Zwift at On request.
Does Mariana Tek or Zwift run on more platforms?
Mariana Tek runs on Ios, Android, Web. Zwift runs on iOS, Android, Windows, macOS.
What is Mariana Tek best used for?
Mariana Tek is most often used for class booking and membership management for boutique fitness studios, spot booking and check in for cycling and strength studios, multi location studio operations and reporting. Of those, class booking and membership management for boutique fitness studios and spot booking and check in for cycling and strength studios are not what Zwift is typically brought in for.
What can Mariana Tek do that Zwift cannot?
Mariana Tek covers Custom branded apps, Spot booking, Waitlist management, Analytics dashboard. Zwift covers Persistent virtual world, Group rides and races, Structured workouts, Avatar and social layer.

Answered from the vendors’ own pages

Mariana Tek: What are the main pricing tiers for Mariana Tek?

Mariana Tek offers three main pricing tiers: Core for single locations getting started, Core + Growth (most popular) for established studios, and Full Growth Bundle for large growth-oriented studios. Specific prices are not published and require booking a demo or contacting the sales team.

Source
Zwift: Do I need special hardware to use Zwift?

Yes, cycling requires a smart trainer or Zwift-compatible smart bike, and running requires a footpod.

Mariana Tek: What features are included in each Mariana Tek pricing tier?

Core tier includes custom-branded apps, business app, kiosk check-in, waivers and forms. Core + Growth adds marketing automation, SMS capabilities, landing pages. Full Growth Bundle adds gamification, feedback suite, and custom marketing plan. All tiers include multi-location support and unlimited classes.

Source
Zwift: Does Zwift sell its own trainer?

It sells the Zwift Ride smart frame and Zwift Cog accessory, though third-party smart trainers also work with the platform.

Mariana Tek: What support is included with Mariana Tek subscriptions?

All tiers include white-glove support with reported 95 percent customer satisfaction score. Support features and response times may vary by tier, but specific support level details require contacting the sales team for custom pricing discussions.

Source
Zwift: How is it different from TrainerRoad?

Zwift is a game-like virtual world with social riding; TrainerRoad is a non-gamified structured training tool with no virtual world.

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