Marketing · head to head
Mailgun vs Sinch

Sinch
Telecommunications
Messaging, voice and email APIs with a fully published per-country rate card
- From
- On request
- Rated
- -
The short version
- Only Mailgun has a free tier, so it costs nothing to try first.
- Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; Sinch much of the portfolio arrived through acquisition, so a customer buying messaging and email should check how consistent the consoles, APIs and support processes actually are across those specific products.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mailgun and Sinch actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mailgun
Nothing recorded that Sinch does not also cover.
Only in Sinch
- Published per-country rate card
- Global SMS and RCS
- Voice and US termination
- Verification
- Transactional email
What people use each for
The jobs each tool is most often brought in to do.
Mailgun
- Transactional email delivery and SMTP relaynot Sinch
- Email marketing at scale for developers and enterprisesnot Sinch
Sinch
- Enterprises consolidating messaging, voice and transactional email with one suppliernot Mailgun
- Teams that need to model per-country cost precisely before committing to a vendornot Mailgun
- US voice traffic where termination on an owned network reduces costnot Mailgun
- Buyers who want a supplier whose financial position is publicly reportednot Mailgun
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mailgun
- Free tier limited to 100 emails per day, restricting high-volume use cases
- Log retention minimal on lower tiers (1 day on Free and Basic plans)
- Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users
Sinch
- Much of the portfolio arrived through acquisition, so a customer buying messaging and email should check how consistent the consoles, APIs and support processes actually are across those specific products.
- Product overlap from acquisitions means the right Sinch product for a use case is not always obvious and sales guidance varies.
- Integrating acquired businesses is a continuing programme, so account handling and support contacts can change under a customer mid-contract.
- The published rate card is a list price, so organisations at volume still negotiate and small senders pay the advertised rate without leverage.
- US A2P messaging carries 10DLC registration fees and per-segment carrier surcharges on top of the published rates, as it does with every provider.
Pricing, plan by plan
Mailgun
Free- FreeFree
- 100 emails per day
- Basic APIs
- SMTP relay
- Basic$15/monthly
- 10,000 emails per month
- No daily limits
- Monthly overage options
- Foundation$35/monthly
- 50,000 emails per month
- 1,000 custom domains
- Email template builder
- Scale$90/monthly
- 100,000 emails per month
- SAML SSO
- 5,000 email validations
Sinch
On request- Pay as you go$undefined/month
- Published per-country and per-network rate card in USD, EUR and GBP
- Registered US 10DLC traffic priced below standard US rates
- Outbound PSTN voice priced by route
Which should you pick?
Choose Sinch if
- You need published per-country rate card.
- You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
- You also want global sms and rcs.
Questions people ask
- Is Mailgun or Sinch better?
- Neither clearly leads. Mailgun starts at Free and Sinch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mailgun or Sinch?
- Mailgun has a free tier; the other does not. Paid plans start at Free for Mailgun and On request for Sinch.
- Does Mailgun or Sinch run on more platforms?
- Mailgun runs on Web. Sinch runs on Web, APIs, Java, Python, JavaScript, PHP, C#.
- Can I use Mailgun for free?
- Yes. Mailgun has a free tier, so you can try it without paying. Sinch starts at On request.
- What is Mailgun best used for?
- Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Sinch is typically brought in for.
- What can Mailgun do that Sinch cannot?
- Sinch covers Published per-country rate card, Global SMS and RCS, Voice and US termination, Verification.
Answered from the vendors’ own pages
Mailgun: What happens when I exceed my monthly email quota?
Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.
SourceSinch: Does Sinch publish its prices?
Yes, unusually completely for a vendor of its size. It publishes a per-country and per-network rate card in US dollars, euros and sterling, with a stated price date, covering both messaging and voice.
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?
Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.
SourceSinch: Is MessageBird part of Sinch?
No. MessageBird, now trading as Bird, is a separate Amsterdam company and a direct competitor. It does not appear anywhere in Sinch's own published acquisition history.
Mailgun: What currencies and billing periods does Mailgun support?
Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.
SourceSinch: Can we see Sinch's financials before signing?
Yes. Sinch trades on the Nasdaq Stockholm Large Cap list under the symbol SINCH, so revenue, margins and retention are publicly reported.
Related pages
Other head to heads
- Mailgun vs Moz
- Mailgun vs Buffer
- Mailgun vs Wrike
- Mailgun vs Hootsuite
- Mailgun vs Postmark
- Mailgun vs Northbeam
- Mailgun vs Iterable
- Mailgun vs Ahrefs
- Mailgun vs Customer.io
- Mailgun vs MoEngage
- Mailgun vs Attribution
- Mailgun vs Instapage
- Mailgun vs WebEngage
- Mailgun vs Woopra
- Mailgun vs Wunderkind
- Mailgun vs Whatagraph
- Mailgun vs Optimizely
- Mailgun vs 46elks
- Mailgun vs Infobip
- Mailgun vs Twilio
- Mailgun vs Telnyx
- Mailgun vs Plivo
- Mailgun vs Bandwidth
- Mailgun vs Vonage
- Mailgun vs Exotel
- Mailgun vs Telesign
- Mailgun vs Ozonetel
- Mailgun vs Knowlarity
- Mailgun vs OneSignal
- Mailgun vs RingCentral
- Mailgun vs 8x8
- Sinch vs Moz
- Sinch vs Buffer
- Sinch vs Wrike
- Sinch vs Hootsuite
- Sinch vs Postmark
- Sinch vs Northbeam
- Sinch vs Iterable
- Sinch vs Ahrefs
- Sinch vs Customer.io
- Sinch vs MoEngage
- Sinch vs Attribution
- Sinch vs Instapage
- Sinch vs WebEngage
- Sinch vs Woopra
- Sinch vs Wunderkind
- Sinch vs Whatagraph
- Sinch vs Optimizely
- Sinch vs 46elks
- Sinch vs Infobip
- Sinch vs Twilio
- Sinch vs Telnyx
- Sinch vs Plivo
- Sinch vs Bandwidth
- Sinch vs Vonage
- Sinch vs Exotel
- Sinch vs Telesign
- Sinch vs Ozonetel
- Sinch vs Knowlarity
- Sinch vs OneSignal
- Sinch vs RingCentral
- Sinch vs 8x8

