Softwr

Software · head to head

Hootsuite vs Luma

Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Hootsuite covers Content scheduling, Luma covers Event pages.

Where they differ

Only the attributes on which Hootsuite and Luma actually diverge.

Attributes where Hootsuite and Luma differ
AttributeHootsuiteLuma
Starting price$99/yearFree
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20082020

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Luma
  • Community managementnot Luma
  • Social advertisingnot Luma
  • Analytics & reportingnot Luma
  • Team collaborationnot Luma

Luma

  • Event planningnot Hootsuite
  • Ticket salesnot Hootsuite
  • Attendee managementnot Hootsuite
  • Virtual eventsnot Hootsuite
  • Event marketingnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Hootsuite or Luma better?
Neither clearly leads. Hootsuite starts at $99/year and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Luma?
Luma has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Luma.
Does Hootsuite or Luma run on more platforms?
Hootsuite runs on Web. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Luma is typically brought in for.
What can Hootsuite do that Luma cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Luma covers Event pages, Registration, Calendar sync, Ticketing.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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