Software · head to head
Luma vs Wrike
The short version
- Each has a real cost: Luma 5% platform fee on paid events in free tier can add up for high-volume organizers; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
- They diverge on capability: Luma covers Event pages, Wrike covers Interactive Gantt charts.
Where they differ
Only the attributes on which Luma and Wrike actually diverge.
Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Luma
- Event pages
- Registration
- Calendar sync
- Ticketing
- Community features
- Google Calendar
- Apple Calendar
- Zoom
Only in Wrike
- Interactive Gantt charts
- Real-time collaboration
- Custom workflows
- Resource management
- Time tracking
- Proofing tools
- Performance reports
- Mobile apps
What people use each for
The jobs each tool is most often brought in to do.
Luma
- Event planningnot Wrike
- Ticket salesnot Wrike
- Attendee managementnot Wrike
- Virtual eventsnot Wrike
- Event marketingnot Wrike
Wrike
- Marketing campaignsnot Luma
- Creative projectsnot Luma
- Product developmentnot Luma
- Professional servicesnot Luma
- Event managementnot Luma
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Luma
- 5% platform fee on paid events in free tier can add up for high-volume organizers
- Limited discovery features compared to established platforms like Meetup or Eventbrite
- Smaller organizer community means fewer network effects than larger competitors
Wrike
- Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
- The Team plan is limited to 2 to 15 users and Business to 5 to 200
- Business and above are annual subscriptions only
- Pinnacle and Apex pricing is not published
- AI actions are rationed by tier rather than unlimited
Pricing, plan by plan
Luma
Free- FreeFree
- Unlimited events
- Unlimited guests
- Up to 500 invites per week
- Plus$59/month
- No platform fee
- 5,000 invites per week
- Tax collection
Wrike
Free- FreeFree
- Team$10/month
- Per user
- Gantt charts
- AI included
- Business$25/month
- Per user
- Pinnacle$null/month
Which should you pick?
Choose Luma if
- You need event pages.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want registration.
Choose Wrike if
- You need interactive gantt charts.
- You want to start without paying.
- You work on Web, iOS, Android, Windows, macOS, Linux.
- You also want real-time collaboration.
Questions people ask
- Is Luma or Wrike better?
- Neither clearly leads. Luma starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Luma or Wrike?
- Luma starts at Free and Wrike at Free.
- Does Luma or Wrike run on more platforms?
- Luma runs on Web, iOS, Android. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
- Can I use Luma for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Luma best used for?
- Luma is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Wrike is typically brought in for.
- What can Luma do that Wrike cannot?
- Luma covers Event pages, Registration, Calendar sync, Ticketing. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management.
Answered from the vendors’ own pages
Luma: Does Luma have a free plan?
Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.
SourceWrike: Are Gantt charts included in all plans?
Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.
SourceLuma: How much does Luma Plus cost?
Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.
SourceWrike: Is AI included in the pricing?
Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.
SourceLuma: Can I integrate Luma with other tools?
Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.
SourceRelated pages
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