Softwr

Marketing · head to head

Ahrefs vs Luma

Ahrefs logo

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
Luma logo

Luma

Event Management

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Ahrefs covers Site Explorer, Luma covers Event pages.

Where they differ

Only the attributes on which Ahrefs and Luma actually diverge.

Attributes where Ahrefs and Luma differ
AttributeAhrefsLuma
Starting price$29/monthFree
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingEvent Management
Founded20102020

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Luma
  • Competitor analysisnot Luma
  • Content planningnot Luma
  • Backlink analysisnot Luma
  • Rank trackingnot Luma

Luma

  • Event planningnot Ahrefs
  • Ticket salesnot Ahrefs
  • Attendee managementnot Ahrefs
  • Virtual eventsnot Ahrefs
  • Event marketingnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Ahrefs or Luma better?
Neither clearly leads. Ahrefs starts at $29/month and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Luma?
Luma has a free tier; the other does not. Paid plans start at $29/month for Ahrefs and Free for Luma.
Does Ahrefs or Luma run on more platforms?
Ahrefs runs on Web. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Ahrefs starts at $29/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Luma is typically brought in for.
What can Ahrefs do that Luma cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Web support.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
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