Softwr

Video Production · head to head

Captions vs Luma AI

Captions logo

Captions

Video Production

AI video editor that automates post-production at scale

From
Free
Rated
-
Full reviewWebsite
Luma AI logo

Luma AI

Video Production

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Captions credit rollover limited to 3x monthly maximum, forcing spending within quarters; Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • They diverge on capability: Captions covers AI Edit, Luma AI covers Ray video generation.

Where they differ

Only the attributes on which Captions and Luma AI actually diverge.

Attributes where Captions and Luma AI differ
AttributeCaptionsLuma AI
Pricing modelUnknownsubscription
PlatformsWeb, iOS, Androidweb, api

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captions

  • AI Edit
  • Auto-Captions
  • AI Avatars
  • Eye Contact Correction
  • Background Noise Removal
  • Pause Trimming
  • Text-to-Edit
  • Royalty-Free Music

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

Captions

  • Rapid video production for social media content at scalenot Luma AI
  • Converting long-form recordings into short-form clipsnot Luma AI
  • Adding captions and translations for global audience reachnot Luma AI
  • Cleaning up podcast and interview audio automaticallynot Luma AI
  • Building library of branded videos with consistent stylingnot Luma AI

Luma AI

  • Generating branded product and advertising video variationsnot Captions
  • Storyboarding and character design for agenciesnot Captions
  • Automating multi-format content generation with agentsnot Captions
  • Maintaining consistent brand visuals across campaignsnot Captions

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captions

  • Credit rollover limited to 3x monthly maximum, forcing spending within quarters
  • Free plan provides limited editing capability, requiring immediate paid upgrade
  • Minimum 3-day refund window and 10-20 percent credit usage threshold restricts refunds
  • Per-credit pricing model increases costs for high-volume video production
  • Enterprise plan requires custom negotiation with no transparent pricing

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

Pricing, plan by plan

Captions

Free
  • FreeFree
    • Basic editing tools
    • Trim functionality
    • Transitions
  • Max$24.99/month
    • 500 AI credits per month
    • AI Edit styles
    • Digital twins and custom AI actors
  • Scale 1x$69.99/month
    • 1,400 AI credits per month
    • Everything in Max
    • Sophisticated generative AI model access
  • Scale 2x$139.99/month
    • 2,800 AI credits per month
    • Everything in Max
    • Sophisticated generative AI model access

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

Which should you pick?

Choose Captions if

  • You need ai edit.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want auto-captions.
Captions review

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Questions people ask

Is Captions or Luma AI better?
Neither clearly leads. Captions starts at Free and Luma AI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captions or Luma AI?
Captions starts at Free and Luma AI at Free.
Does Captions or Luma AI run on more platforms?
Captions runs on Web, iOS, Android. Luma AI runs on web, api.
Can I use Captions for free?
Both have a free tier, so you can try either at no cost before committing.
What is Captions best used for?
Captions is most often used for rapid video production for social media content at scale, converting long-form recordings into short-form clips, adding captions and translations for global audience reach, cleaning up podcast and interview audio automatically. Of those, rapid video production for social media content at scale and converting long-form recordings into short-form clips are not what Luma AI is typically brought in for.
What can Captions do that Luma AI cannot?
Captions covers AI Edit, Auto-Captions, AI Avatars, Eye Contact Correction. Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows.

Answered from the vendors’ own pages

Captions: What is the price of the Max plan?

The Max plan costs $24.99 per month and includes 500 AI credits per month, AI Edit styles, digital twins, chat-based editor, and custom B-roll.

Source
Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
Captions: How many languages are supported for captions?

Captions supports 100+ languages for auto-caption generation with 100+ caption style options.

Source
Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
Captions: Can I use Captions on mobile devices?

Yes, Captions is available on iOS App Store and Google Play for mobile editing, along with the web-based editor.

Source
Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
Captions: What does the Scale pricing tier include?

Scale plans offer 1,400, 2,800, or 5,600 AI credits per month at $69.99, $139.99, and $279.99 respectively, with everything in Max plus access to sophisticated generative AI models.

Source
Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
Share

Related pages

More on Captions

More on Luma AI

Keep looking

Other head to heads