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Customer Support · head to head

Kustomer vs Microsoft Power Automate

Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Rated
-
Full reviewWebsite
Microsoft Power Automate logo

Microsoft Power Automate

Automation Integration

Automate tasks across cloud and on-premises apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Power Automate has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kustomer pricing not published; requires customised sales assessment and quote for exact costs; Microsoft Power Automate free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • They diverge on capability: Kustomer covers Unified customer view, Microsoft Power Automate covers Automated flows.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kustomer and Microsoft Power Automate actually diverge.

Attributes where Kustomer and Microsoft Power Automate differ
AttributeKustomerMicrosoft Power Automate
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, CloudWeb, Cloud, Desktop
CategoryCustomer SupportAutomation Integration
Founded20152016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Only in Microsoft Power Automate

  • Automated flows
  • Instant flows
  • Scheduled flows
  • Desktop automation
  • Process mining
  • Business process flows
  • Approval workflows
  • 500+ connectors

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Microsoft Power Automate
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Microsoft Power Automate
  • Enterprises seeking customer 360 views and advanced workflow automationnot Microsoft Power Automate

Microsoft Power Automate

  • Workflow Automationnot Kustomer
  • Data Integrationnot Kustomer
  • Process Automationnot Kustomer
  • App Integrationnot Kustomer
  • API Connectivitynot Kustomer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Microsoft Power Automate

  • Free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • Not suitable for long-running workflows; can fail unexpectedly without warning
  • Limited to simple linear logic; fails with complex workflows involving multiple stakeholders
  • Tasks cannot automate at scale when requiring more than approximately 60 users

Pricing, plan by plan

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Microsoft Power Automate

Free
  • FreeFree
    • 750 flow runs/month
    • Standard connectors only
    • Basic cloud flows
  • Premium$15/user/month
    • Cloud flows (DPA)
    • Attended RPA
    • 250 MB Dataverse database
  • Process$150/bot/month
    • Unattended automation
    • Cloud and desktop flows
    • 50 MB Dataverse database
  • Hosted Process$215/bot/month
    • Microsoft-managed virtual machine
    • Unattended automation
    • Same Dataverse entitlements as Process plan

Which should you pick?

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Choose Microsoft Power Automate if

  • You need automated flows.
  • You want to start without paying.
  • You work on Web, Cloud, Desktop.
  • You also want instant flows.
Microsoft Power Automate review

Questions people ask

Is Kustomer or Microsoft Power Automate better?
Neither clearly leads. Kustomer starts at On request and Microsoft Power Automate at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kustomer or Microsoft Power Automate?
Microsoft Power Automate has a free tier; the other does not. Paid plans start at On request for Kustomer and Free for Microsoft Power Automate.
Does Kustomer or Microsoft Power Automate run on more platforms?
Kustomer runs on Web, Cloud. Microsoft Power Automate runs on Web, Cloud, Desktop.
Can I use Microsoft Power Automate for free?
Yes. Microsoft Power Automate has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Kustomer best used for?
Kustomer is most often used for large b2c and b2b organisations managing 600+ customer support interactions across omnichannel platforms, retail, financial services, travel and hospitality sectors requiring integrated ai-powered support, enterprises seeking customer 360 views and advanced workflow automation. Of those, large b2c and b2b organisations managing 600+ customer support interactions across omnichannel platforms and retail, financial services, travel and hospitality sectors requiring integrated ai-powered support are not what Microsoft Power Automate is typically brought in for.
What can Kustomer do that Microsoft Power Automate cannot?
Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Microsoft Power Automate covers Automated flows, Instant flows, Scheduled flows, Desktop automation. Both handle SOC2.

Answered from the vendors’ own pages

Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Microsoft Power Automate: Is Power Automate included with Microsoft 365?

Yes. If you have an eligible Microsoft 365 subscription, you can use Power Automate at no extra cost for flows relying only on standard connectors (SharePoint, Outlook, Teams). Premium connectors (Salesforce, SAP, Oracle) require paid plans.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Microsoft Power Automate: How many flow runs are allowed on the free plan?

Power Automate's free tier (included with Microsoft 365) is limited to 750 flow runs per month and standard connectors only. Out of 900+ total connectors, the free plan only includes Microsoft ecosystem apps and limited third-party apps.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
Microsoft Power Automate: What's the difference between Premium and Process plans?

Premium ($15/user/month) provides attended automation with cloud flows and standard RPA. Process plan ($150/bot/month) enables unattended automation where bots run without human intervention on virtual machines for high-volume, repetitive tasks.

Source
Microsoft Power Automate: Does Power Automate support long-running workflows?

No. Power Automate is not suitable for long-lasting workflows because they can run without warning and fail unexpectedly. The platform is built for linear, branching logic (if-then) rather than complex, multi-step business processes involving multiple stakeholders.

Source
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