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Developer Tools · head to head

Hookdeck vs Preset

Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Visit HookdeckFull review
Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Free plan
Yes
Visit PresetFull review

The short version

  • Free plans on both; paid from $39/mo and $25/user/mo.
  • Only Hookdeck lists ingest and persist; only Preset lists managed Superset.
  • Where Hookdeck falls short: pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Where Preset falls short: limited SQL IDE advanced features compared to specialized query tools.
  • Prices and features on this page were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hookdeck and Preset actually diverge.

Attributes where Hookdeck and Preset differ
AttributeHookdeckPreset
PlatformsWeb, Linux, macOS, WindowsWeb
CategoryDeveloper ToolsBusiness Intelligence

Identical on both: starting price (Free), free tier (Yes).

Not yet recorded: pricing model for Preset, founded for Hookdeck.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Preset
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Preset
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Preset
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Preset

Preset

  • Self-service analyticsnot Hookdeck
  • Data explorationnot Hookdeck
  • Ad-hoc reportingnot Hookdeck
  • Collaborative analysisnot Hookdeck
  • Embedded analyticsnot Hookdeck

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/mo
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/mo
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • EnterpriseOn request
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You also want auto-scaling.
Preset review

Questions people ask

Is Hookdeck or Preset better?
Neither clearly leads. Hookdeck starts at Free and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hookdeck or Preset?
Hookdeck starts at Free and Preset at Free.
Does Hookdeck or Preset run on more platforms?
Hookdeck runs on Web, Linux, macOS, Windows. Preset runs on Web.
Can I use Hookdeck for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hookdeck best used for?
Hookdeck is most often used for a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled, fanning one provider webhook out to several internal services without each subscribing separately, debugging a partner integration by replaying the exact failing payload after shipping a fix, receiving production-shaped webhooks on a developer laptop without running a public tunnel. Of those, a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled and fanning one provider webhook out to several internal services without each subscribing separately are not what Preset is typically brought in for.
What can Hookdeck do that Preset cannot?
Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding.

Answered from the vendors’ own pages

Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
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