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Technology · head to head

Heap vs MotherDuck

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
MotherDuck logo

MotherDuck

Databases

Serverless analytics data warehouse built on DuckDB

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; MotherDuck the free Lite plan caps compute at 10 hours per month, which limits it to light or hobbyist workloads.
  • They diverge on capability: Heap covers Autocapture, MotherDuck covers Serverless DuckDB instances.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and MotherDuck actually diverge.

Attributes where Heap and MotherDuck differ
AttributeHeapMotherDuck
Pricing modelUnknownusage-based
PlatformsWeb, iOS, Androidweb, api
CategoryTechnologyDatabases
Founded20132022

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in MotherDuck

  • Serverless DuckDB instances
  • Cloud storage querying
  • MCP server
  • Dives
  • Flights
  • Read-scaling replicas

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot MotherDuck
  • Conversion optimizationnot MotherDuck
  • Product adoptionnot MotherDuck
  • Customer journey mappingnot MotherDuck
  • A/B testing analysisnot MotherDuck

MotherDuck

  • Ad-hoc analytics on gigabyte-to-terabyte datasetsnot Heap
  • Querying data lake files in S3/GCS/Azure without ingestionnot Heap
  • AI agent data analysis via MCPnot Heap
  • Scheduled data pipeline transformationsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

MotherDuck

  • The free Lite plan caps compute at 10 hours per month, which limits it to light or hobbyist workloads.
  • Business plan usage charges on top of the $250/month base can make costs less predictable than flat-rate competitors.
  • There are no academic or non-profit discounts, unlike some competing data platforms.
  • Annual billing requires going through a sales conversation rather than a self-serve toggle.

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

MotherDuck

Free
  • LiteFree
    • Up to 3 internal active users
    • 2 service accounts
    • 10GB free storage
  • Business$250/month
    • Up to 10 internal active users
    • Unlimited service accounts
    • 5 instance types with read-scaling replicas
  • Enterprise$undefined/month
    • Unlimited internal users and service accounts
    • Fixed-cost capacity pricing
    • AWS PrivateLink, IP allowlisting

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose MotherDuck if

  • You need serverless duckdb instances.
  • You want to start without paying.
  • You work on web, api.
  • You also want cloud storage querying.
MotherDuck review

Questions people ask

Is Heap or MotherDuck better?
Neither clearly leads. Heap starts at Free and MotherDuck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or MotherDuck?
Heap starts at Free and MotherDuck at Free.
Does Heap or MotherDuck run on more platforms?
Heap runs on Web, iOS, Android. MotherDuck runs on web, api.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what MotherDuck is typically brought in for.
What can Heap do that MotherDuck cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. MotherDuck covers Serverless DuckDB instances, Cloud storage querying, MCP server, Dives.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
MotherDuck: What does MotherDuck cost?

The Lite plan is free (up to 3 users, 10GB storage, 10 hours of Pulse compute/month). Business is $250/organization/month plus usage, with Enterprise available at custom fixed-cost pricing.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
MotherDuck: Is there a free plan and what are its limits?

Yes, the Lite plan is free for up to 3 internal active users and 2 service accounts, with 10GB of storage and 10 hours of Pulse compute per month.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
MotherDuck: How is usage metered?

Compute instances (Pulse, Standard, Jumbo, Mega, Giga) are billed per second at hourly rates from $0.60 to $24.00/hour, storage is $0.04/GB-month, and AI Functions cost $1.00 per AI Unit.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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