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Marketing · head to head

Google Analytics vs Revue

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
R

Revue

News

A newsletter platform by Twitter for writers and readers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Revue revue (the newsletter tool, at getrevue.co, not the unrelated revue.com photography magazine) was acquired by Twitter and shut down in January 2023; the Internet Archive's capture of getrevue.co on 3 January 2021 shows it was an editorial newsletter platform used by Vox Media, FastCompany and VentureBeat with subscription, sponsorship and ad-based monetization tools, sold via demo request.
  • They diverge on capability: Google Analytics covers Real-time analytics, Revue covers Newsletter creation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Revue actually diverge.

Attributes where Google Analytics and Revue differ
AttributeGoogle AnalyticsRevue
Pricing modelfreemiumfree
CategoryMarketingNews
Founded19982017

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Revue

  • Newsletter creation
  • Content curation
  • Twitter integration
  • Subscriber management
  • Email delivery
  • Share to followers
  • Editorial calendar
  • Twitter

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Revue
  • Event tracking and user behaviour analysisnot Revue
  • Traffic source and conversion trackingnot Revue

Revue

  • Newsletter distributionnot Google Analytics
  • Content curationnot Google Analytics
  • Twitter promotionnot Google Analytics
  • Subscriber buildingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Revue

  • Revue (the newsletter tool, at getrevue.co, not the unrelated revue.com photography magazine) was acquired by Twitter and shut down in January 2023; the Internet Archive's capture of getrevue.co on 3 January 2021 shows it was an editorial newsletter platform used by Vox Media, FastCompany and VentureBeat with subscription, sponsorship and ad-based monetization tools, sold via demo request.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Revue

Free
  • FreeFree
    • Newsletter publishing
    • Content curation
    • Twitter integration

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Revue if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want content curation.
Revue review

Questions people ask

Is Google Analytics or Revue better?
Neither clearly leads. Google Analytics starts at Free and Revue at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Revue?
Google Analytics starts at Free and Revue at Free.
Does Google Analytics or Revue run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Revue is typically brought in for.
What can Google Analytics do that Revue cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Revue covers Newsletter creation, Content curation, Twitter integration, Subscriber management.
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