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Software · head to head

Float vs Google Analytics

Float logo

Float

Software

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Float web-only platform without native desktop applications; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Float covers Resource scheduling, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Float and Google Analytics actually diverge.

Attributes where Float and Google Analytics differ
AttributeFloatGoogle Analytics
Starting price$6/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20111998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Float

  • Schedulingnot Google Analytics
  • Appointment bookingnot Google Analytics
  • Time trackingnot Google Analytics
  • Resource managementnot Google Analytics
  • Team coordinationnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Float
  • Event tracking and user behaviour analysisnot Float
  • Traffic source and conversion trackingnot Float

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Float or Google Analytics better?
Neither clearly leads. Float starts at $6/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Float or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $6/month for Float and Free for Google Analytics.
Does Float or Google Analytics run on more platforms?
Float runs on Web, Ios, Android. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Float starts at $6/month.
What is Float best used for?
Float is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Google Analytics is typically brought in for.
What can Float do that Google Analytics cannot?
Float covers Resource scheduling, Capacity planning, Time tracking, Project planning. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.

Answered from the vendors’ own pages

Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
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Related pages

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