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Software · head to head

Google Analytics vs Skedda

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Skedda logo

Skedda

Software

Online booking and scheduling for spaces

From
Free
Rated
-

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Skedda pricing is per space with a bundled minimum, so the entry Starter plan is $99 per month for 15 spaces whether or not you use them
  • They diverge on capability: Google Analytics covers Real-time analytics, Skedda covers Space scheduling.

Where they differ

Only the attributes on which Google Analytics and Skedda actually diverge.

Attributes where Google Analytics and Skedda differ
AttributeGoogle AnalyticsSkedda
PlatformsWebWeb, Ios, Android
Founded19982013

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Skedda

  • Space scheduling
  • Interactive floor maps
  • Booking rules
  • Self-service booking
  • Usage analytics
  • Google Calendar
  • Outlook
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Skedda
  • Event tracking and user behaviour analysisnot Skedda
  • Traffic source and conversion trackingnot Skedda

Skedda

  • Booking desks and meeting rooms in a hybrid workplacenot Google Analytics
  • Interactive floor plan based space management for officesnot Google Analytics
  • Scheduling shared studios, courts and community spacesnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Skedda

  • Pricing is per space with a bundled minimum, so the entry Starter plan is $99 per month for 15 spaces whether or not you use them
  • All published plans are quoted billed annually, with no monthly rate shown
  • The rules and roles engine is basic on Starter and limited on Plus; the full engine requires Premier
  • The insights dashboard is limited on the Starter plan
  • Assigned spaces and unlimited custom fields require the Premier plan
  • A dedicated account manager, legal agreement flexibility and white glove implementation are Enterprise only, and Enterprise carries no published price
  • Every plan, including the cheapest, routes through Talk to Sales rather than self-serve checkout

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Skedda

Free
  • CoreFree
    • Basic scheduling
    • 1 location
    • Essential features
  • Pro$99/month
    • Multiple locations
    • SSO
    • Advanced rules

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.

Choose Skedda if

  • You need space scheduling.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want interactive floor maps.

Questions people ask

Is Google Analytics or Skedda better?
Neither clearly leads. Google Analytics starts at Free and Skedda at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Skedda?
Google Analytics starts at Free and Skedda at Free.
Does Google Analytics or Skedda run on more platforms?
Google Analytics runs on Web. Skedda runs on Web, Ios, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Skedda is typically brought in for.
What can Google Analytics do that Skedda cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Skedda covers Space scheduling, Interactive floor maps, Booking rules, Self-service booking.

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